Archive for 2011

  • ISPO Beijing

    By SGB outdoor on 22/12/2011
    From the European sports energy of ISPO Munich, at the end of February the focus is on China, where ISPO Beijing will be taking place.  China is now the  most exciting of emerging markets, with consumers hungry for authentic sports labels. A new lifestyle focus and an interest in action sports and outdoor as well as core sports has resulted in […]
  • New OTS show for 2012

    By SGB outdoor on 08/12/2011
    The 2012 OTS Show will incorporate the Tent Show to give retailers the chance to see all the clothing, footwear and accessory products at the same time as tents on the outside grass areas at Stoneleigh Park, Warwickshire In direct response to the exhibitor and visitor survey conducted by the organisers, the show will, for the first time, incorporate a […]
  • Patagonia encourage customers to consume less

    By SGB outdoor on 07/12/2011
    Patagonia has established a partnership with customers to consume less as part of the Common Threads Initiative in Europe The initiative mutually pledges with customers to buy and use clothes more sustainably and focuses on the 5 “rs” – reduce, repair, reuse, recycle and reimagine. In 2006, Patagonia was the first apparel brand to ask consumers to recycle the Capilene […]
  • Rieker- new inspiration

    By SGB outdoor on 06/12/2011
    Rieker, the antistress footwear brand has taken inspiration from the East for their 2012 Spring/Summer collection Rieker has used an array of colours and jewel embellishments for their new collection.  The jewel motifs offer designs which aim to add an elegant touch and are suitable with either smart or casual dress. Rieker boasts a dedicated in-house design/development team  and the shoes are […]
  • Speedo unleashes new Racing System trilogy for 2012

    By SGB outdoor on 05/12/2011
    Speedo has secured full FINA approval for a cap, goggle and suit engineered to work together as one Racing System Unveiled today during an exclusive global launch event, the Speedo FASTSKIN Racing System offers many benefits to swimmers, including a full body passive drag reduction of 16.6%, an 11% improvement in the swimmer’s oxygen economy enabling them to swim stronger […]
  • Kozi Kids release new kids thermal range

    By SGB outdoor on 30/11/2011
    The Vasa thermals act as the first layer for active children who enjoy freedom of movement without any unwanted restrictions from their clothing and an extra layer of warmth to keep them outside for longer Machine washable, made from soft polyester and available in 4 bright fashionable colourways, red, green, cerise and bright blue, the Vasa thermals are not only […]
  • KEEN hires footwear guru for Merchandising Executive

    By SGB outdoor on 29/11/2011
    KEEN, manufacturer of hybrid outdoor and casual footwear, bags and socks, has announced that Ron Hill has joined as its new Vice President for merchandising “Ron brings significant experience and passion to KEEN and will take full responsibility for the product ‘go-to-market’ component,” said James Curleigh, KEEN’s CEO.  “He will double the impact of the KEEN’s product development team with […]
  • ISPO On Snow Demo

    By SGB outdoor on 24/11/2011
    The ISPO’s test event will be held for the second time on the slopes of the Hintertux Glacier, and provides international retailers and members of the media with the opportunity to test the products exhibited at ISPO under realistic conditions Beginning on February 2nd, 2012, immediately after the trade show, all interested parties are invited to demo the selection of […]
  • Craft and FIS extend partnership

    By SGB outdoor on 18/11/2011
    Swedish sportswear manufacturer CRAFT will continue to sponsor the FIS Tour de Ski and will further intensify its brand exposure at all FIS Cross-Country World Cup events CRAFT and the international Ski Federation (FIS) have collaborated for many years and the new agreement represents an expansion of the current partnership.  The increased cooperation will provide CRAFT with first-rate exposure at […]
  • Teva partners Snow+Rock for autumn promotion

    By SGB outdoor on 11/11/2011
    Teva, the adventure footwear brand, has teamed up with Snow+Rock, a UK ski clothing and equipment retailer, to create a multi-tier consumer promotional campaign for AW11. The new initiative will run in-store from November 14th to the end of the year and will be fully backed with a London Underground advertising campaign. The campaign itself focuses on Teva’s new winter […]