Archive for August 31st, 2011

  • SMS payment service launched

    By SGB outdoor on 31/08/2011
    ‘PayPal of mobile’ system to “revolutionise” retail A new mobile purchasing (m-commerce) service has launched that allows consumers to buy products via text message, speeding up transaction times and targeting impulse buying behaviour. The txt2buy service allows retailers to place a call to action in their offline advertising that gives consumers the option to buy products instantaneously. Retailers add a simple promotion code […]
  • Buff sets sights on running pursuits

    By SGB outdoor on 31/08/2011
    Headwear specialist prepares for assault on UK running market with fourth apparel collection Multifunction headwear specialist Buff is to launch its fourth collection of apparel, which has been advance to suit athletes and outdoor adventurers partaking in different types of activity. The 2012 collection includes Active, Perform and Official garments and sees the use of technical fabrics such as DCS, Tactel […]
  • Outdoor shows break records

    By SGB outdoor on 31/08/2011
    2011 is record-breaking year for outdoor tradeshows across the world Both Asia Outdoor and Outdoor Retailer in the US recorded record breaking years in 2011. The sixth Asia Outdoor show drew record exhibitor and visitor numbers at the largest show to date. Some 19,180 visitors attended the four-day show in Nanjing, China with 452 brands on show over an area […]