Designed to take you from Mountain to Main Street in style, and inspired by the active mountain lifestyle of the brand’s hometown of Bozeman, Montana, the new Obōz Women’s Sapphire Mid B-Dry is about the freedom to go wherever the day takes you. The Sapphire uses the Obōz women’s-specific last design that has been created specifically for, and tested by, […]

Upcoming European environmental legislation means outdoor clothing brands are starting to change the way they manufacture waterproofs; meaning it’s likely your new jacket won’t perform as well as your old one. Leading cleaning waterproofing and aftercare brand STORM offers an effective, economical and eco-friendly solution to maintaining the waterproof performance of your new kit – helping it to perform better […]

After 25 years, the iconic Swedish outdoor brand Tenson is back with a bang, showcasing a brand new ski wear range that promises to thrill the UK market. Swedish brand Tenson is making a serious investment in the UK market and has appointed The Great Outdoors Agency to promote its new ski wear range. This will be the first time […]

As latest retail industry figures reveal another worrying slowdown in sales, an award-winning family-owned ski and outdoor clothing shop is thriving thanks to the old-fashioned art of quality customer service. Lockwoods first opened its doors in Warwickshire’s Royal Leamington Spa 41 years ago and has recently beaten competition from major online and chain retailers to be crowned best equipment and […]

inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts. The British brand has teamed up with The University of Manchester to become the first-ever company to incorporate graphene into running and fitness shoes. Laboratory tests have shown that the rubber outsoles of these shoes, new to market in 2018, are stronger, […]