Archive for May 10th, 2019

  • NEW ADDITION TO THE EUROPEAN PRIMALOFT SALES TEAM

    By SGB outdoor on 10/05/2019
    PrimaLoft, Inc., the world leader in research and innovative development of comfort solutions with high-performance insulations and fabrics, announces the addition of a new member to the European Sales Team. Zoltan Kelemen is the new Territory Sales Manager for the UK, Benelux (Belgium, Netherlands, Luxemburg)and Denmark, taking over from Wim Neels, who has started a new role as Segment Manager […]
  • PROTECT THE ENVIRONMENT AND STAY COOL WITH THE AIRFLO® MASH UP FROM TILLEY

    By SGB outdoor on 10/05/2019
     With another hot summer predicted stay ahead of the game with the Airflo® Mash Up from Tilley. Made from Recycled Organic Cotton, polyester and rayon yarns woven together, it will keep the wearer cool and protected whilst also being extremely environmentally friendly.  Certified UPF 50+ fabric offers maximum protection from the sun and it is very lightweight making it ideal […]
  • Isbjörn continues its sustainability pledge for SS20 season

    By SGB outdoor on 10/05/2019
    For Spring/Summer 2020 season, premium technical and eco-conscious outdoor childrenswear brand, Isbjörn of Sweden, continues its commitment to making the most sustainable outdoor clothing and accessories for the young adventurers of tomorrow. The first outdoor childrenswear brand to become a bluesign®system partner, Isbjörn’s green promise to future generations is to provide them with the most sustainable, long-lasting “no compromise” products, […]
  • BRIDGEDALE INTRODUCE LIGHTWEIGHT STORMSOCKS

    By SGB outdoor on 10/05/2019
     Bridgedale has introduced a lightweight 100% waterproof sock into the exceptionally popular StormSock range which now offers all three weights – Lightweight, Midweight and Heavyweight.  The lightweight version is a close-fitting sock with an uncushioned fine knit Merino inner. The low bulk makes them ideal for activities where maximum breathability and minimal insulation is required.  The range was developed to […]
  • Fjallraven and Hanwag are announced as sponsors of The Bushcraft Show 2019

    By SGB outdoor on 10/05/2019
    The Bushcraft Show has announced that iconic, Scandinavian outdoor brand, Fjallraven, and premium German boot brand, Hanwag, will be official sponsors of this year’s event in May. Both companies are passionate about inspiring more people to go outdoors, making them a natural fit with the show. A favourite amongst bushcraft enthusiasts, Fjallraven returns to The Bushcraft Show in 2019 along […]
  • Berghaus doubles the size of its product and innovation team

    By SGB outdoor on 10/05/2019
    Berghaus has announced a major investment in its product and innovation team, in order to support the brand’s long-term growth strategy.  The investment will include a new ‘Sprint Team’ that will bring certain lines to the market quicker than through the standard process.  The team will build on the brand’s renowned Extrem range and expand its outdoor lifestyle offer, reflecting […]
  • Revolutionary Mammut® Active Spine Technology™ for new alpine packs

    By SGB outdoor on 10/05/2019
    The Mammut Trion Spine[50L pictured in olive] is an alpine backpack with a revolutionary back system: Mammut® Active Spine Technology™ ensures greater freedom of movement for the shoulders and hips together with even weight distribution. The back system adapts to the spine’s natural movements when walking and ensures more comfort on demanding ascents with a lot of equipment. Other features: […]
  • Fjallraven named as a sponsor of Keswick Mountain Festival 2019

    By SGB outdoor on 10/05/2019
    Fjallraven has announced it will be one of the major sponsors of this year’s Keswick Mountain Festival which takes place at the end of May. One of the industry’s leading consumer events, the festival attracts thousands of outdoor enthusiasts each year with its combination of outdoor sporting opportunities, talks and entertainment. This year, Fjallraven has come onboard to sponsor the […]
  • Extex Alpine: Indoor comfort and style for outdoor living

    By SGB outdoor on 10/05/2019
    Alpine from Extex is a new range of outdoor fabrics with patterns inspired from geology. Reflecting a softer colour palette of greys, browns and beige; the Alpine range is cool in tone but hardwearing. Alpine uses a polyolefin solution dyed yarn to ensure it stays colour fast to light and stain and mould resistant. Ideal for the outdoors and the […]