Archive for 2020

  • HOKA ONE ONE Announces Sam Holness as Global Athlete Ambassador

    By SGB outdoor on 18/12/2020
    Endurance athlete sets his sights on becoming the first professional triathlete with autism HOKA’s latest edition to its global ambassador line up is Sam Holness, a 27-year-old triathlete from London – identified by the Shaw Trust as one of UKs the top 100 people with a disability. Nicknamed “Super-Sam”, he wants to change the world’s perception of people that are neurodiverse, showing that someone […]
  • KEEN Footwear Renews Partnership with Bradshaw Taylor

    By SGB outdoor on 18/12/2020
    KEEN Footwear are delighted to announce the renewal of its long-term partnership with outdoor specialists Bradshaw Taylor. Effective from January 1st, 2021, Bradshaw Taylor will be KEENs  distributor for the United Kingdom and Ireland. Having worked together since 2007, the renewed agreement is a testament to the positive long-term collaborative partnership between the two companies and ensures continued growth and success […]
  • OTS CONFIRMS ‘NO CHANGE’ TO 2021 TRADE SHOW DATES

    By SGB outdoor on 18/12/2020
    Following the recent news that the 2021 dates for ‘Outdoor by ISPO’ in Munich have been re-scheduled to 5th – 8th July,https://www.ispo.com/en/outdoor the organisers of the Outdoor Trade Show (OTS) are pleased to confirm that there is no change to the planned dates of the 2021 UK event which takes place from 29th June – 1st July.  Moving to a […]
  • Vango Reveal Next Chapter in Innovative AirBeam® Range

    By SGB outdoor on 18/12/2020
    n celebration of the 10-year anniversary of its pioneering AirBeam® technology, leading outdoor equipment manufacturer, Vango, is launching an exclusive new range which, using AirBeam® S.I Pro technology, can be erected from a single inflation point. The innovative technology will feature in Vango’s eagerly anticipated Anantara III Air TC 650XL – a 6-man AirBeam® tent which is the epitome of […]
  • DOWN CODEX® REACHES ITS 10TH ANNIVERSARY

    By SGB outdoor on 18/12/2020
     Mountain Equipment have historically always put considerable effort into sourcing quality down for all its products, then in 2009 the company made a promise to committing as much time and effort into addressing environmental, ethical and welfare concerns within its supply chains as they did to acquiring the very best materials and making the best products.  Down Codex® has now […]
  • EOCA’s PLASTIC FREE: MOUNTAIN TO SEA TARGET SMASHED!

    By SGB outdoor on 18/12/2020
    The European Outdoor Conservation Association (EOCA) is delighted to announce that, following its latest funding round, it has surpassed its two year target to clear 3000km of habitat, trail and beach of plastic waste and pollution, clearing a total of 4,183km. 300 million tonnes of plastic are produced annually globally, 8 million tonnes of which enter the oceans each year.  […]
  • New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel

    By SGB outdoor on 18/12/2020
    ARTILECT’s A/SYS® Technical Apparel System to Rethink Performance from the Skin Out; Established Team Brings Decades of Experience and Begins Partnerships with Select Global Retailers  BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a […]
  • EOCA’s Online Conservation Fundraiser for Green Friday is now live: Get your favourite outdoor gear AND make a difference!

    By SGB outdoor on 04/12/2020
    The European Outdoor Conservation Association (EOCA), together with 17 of its members are holding an online Green Friday Fundraiser and it is now live! In advance of Christmas, the online fundraiser enables customers to purchase gifts for themselves and their loved ones, while at the same time, making a difference by raising funds for conservation work around the world.  The […]
  • Sherpa Adventure Gear acquired by Bradshaw Taylor and new CEO named

    By SGB outdoor on 04/12/2020
    The specialist outdoor company will take over the brand and operations globally Sherpa Adventure Gear, the once wholly-owned subsidiary of Innov8 Partners, LLC announces today that it has finalised an agreement with UK-based specialist outdoor company, Bradshaw Taylor for the acquisition of the brand and its assets. Bradshaw Taylor will take over operations globally and utilise its expertise to foster […]
  • MERRELL ANNOUNCES SPONSORSHIP DEAL WITH KENDAL MOUNTAIN FESTIVAL

    By SGB outdoor on 04/12/2020
    Leading outdoor footwear retailer, Merrell, has announced that it is the headline sponsor of the Mountain Running Evening at the 40th anniversary of the Kendal Mountain Festival. Taking place from 19th – 29th November, the world-famous outdoors event will be broadcast online for the first time, ensuring its mission to showcase inspiring, soul-stirring outdoor adventures continue at a time when […]