Last week, it was announced at the Craghoppers A/W2020 International Range Launch, by Sales Director, James McNamara that 70% of the range will be made from recycled materials. This is up from 12% for A/W2019, which is a significant increase for the brand. From new waterproof jackets to the much loved Kiwi trousers, each garment has been carefully created to maximize the use of recycled materials as echoed in the company’s Honesty Project.
The Pember is the pinnacle jacket in the men’s range. Each element of the jacket has recycled content, with linings, padding and labels being 100% recycled. The Kiwi trousers have also been sourced using recycled materials. The new style will feature green waistband lining and hanger loops and new recycled buttons and pullers, differentiating it from the existing Kiwi trousers. In addition to the high percentage of recycled material in the products, Craghoppers will also be: reducing the amount of paper in swing tags, using less water in the dyeing process and using kinder dyestuff in line with Bluesign.
Commenting on this exciting development, Jim McNamara, MD said, “We can’t wait to show the new range to our customers. We believe they will be blown away by the huge step forward in our sustainable approach and by the look and feel of the products themselves. We haven’t compromised on technical detail either, which is vital.”
The A/W2020 range will be featured at ISPO Winter in Munich in January 2020.