Columbia Sportswear has unveiled three limited-edition, high-performance jackets inspired by Rogue One: A Star Wars Story. The collection represents the first movie merchandise collaboration for Columbia and will be available in very limited quantities on www.columbia.com and Columbia’s retail locations began on December 9.
The high-performance jackets feature Columbia’s industry-leading Rogue One characters: Sergeant Jyn Erso, Captain Cassian Andor, and the Imperial Death Trooper. Each jacket features special design details connected to the character and their allegiance in the film.
The Columbia team worked closely with Disney Consumer Products and Interactive Media throughout this collaboration to ensure that the jackets are an authentic representation for Star Wars fans. Constructed with Columbia’s Tested Tough promise and designed with a deep nod to characters in Rogue One and the overall Star Wars franchise, each jacket is expected to stand up to the cold, wet weather of the winter season.
“We are extremely pleased to announce a first of its kind, outerwear collaboration with the film,” said Joe Boyle, Senior VP of Columbia Brand Merchandising and Design. “Star Wars is arguably the most globally recognisable film franchise in the world, and presents us with an unparalleled opportunity to showcase our brand and premier technologies.”