Gore to stage sample events to allow consumers to trial Active Shell membrane
WL Gore & Associates is holding five ‘try before you buy’ events across Scotland and the Lake District to allow consumers to trial its new Gore-Tex Active Shell membrane and increase familiarity within its core markets.
The events, taking place from September 24-25 in Ambleside to October 29-30 in Keswick, will allow consumers to select a jacket featuring Active Shell on the day, subject to availability, and then field test the technology. Those wishing to try before they buy can also reserve a jack in advance via email.
The consumer will receive a one-to-one briefing about the performance benefits of Gore-Tex Active Shell before heading out into the field to test the garments. On returning they will be asked to complete a short questionnaire before being directed to the retailer.
Details of the events are as follows:
September 24-25 – Climbers Shop – Ambleside
October 15-16 – Ellis Brigham – Aviemore
October 20-21 – Tiso – Perth
October 22-23 – Planet Fear – Keswick
October 29-30 – George Fisher – Keswick
Gore said the events are being staged at popular, busy outdoor locations in conjunction with retail partners and is ‘another example of Gore’s commitment to its brand partners and retailers as well as its confidence in the new product line’.
Promotional activity and event management is being carried out by Ballistic Marketing.