American Golf Step Into London Show Retail Breech

American Golf has been announced as the retail partner for the 2007 London Golf Show following the recent news that Direct Golf UK would not be running the shop for a 3rd year in 2007. Andrew McDonald, chief executive of American Golf confirmed the agreement had been reached with the Golf Show Co Ltd, owner of the London Golf Show, that American Golf would be the exclusive retail partner for the 2007 event which runs from April 26-29.
The London Golf Show is held each year at ExCeL London and attracted more than 30,000 visitors and 320 exhibitors in 2006. McDonald said: “American Golf is proud to be exclusive retailer at the London Golf Show, which is now firmly established as the major consumer golf show in the UK. It is our aim to give the visitors to the show the best choice of brands available in the industry today with an unrivalled selection of clothing, accessories and clubs. As the biggest customer to most of the major brands we will be working with them to give the consumer a day to remember.”

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