Asolo launches new campaign

Far from reducing its on-page presence, Asolo is running a media campaign this Spring that features double-page adverts across multiple outdoor titles in the UK and Ireland.

The new adverts have been developed in partnership with GORE and feature the key concept of ‘Climate Comfort’ in footwear. On average people feel comfortable when the temperature inside footwear is around the 28°c – 32°c zone.

The new double-page advertising campaign commences in April issues.