Author archive for SGB outdoor


    By SGB outdoor on 15/12/2017
    The European Outdoor Summit (EOS) takes place every fall, serving as a meeting place for international brands and decision-makers in the outdoor industry. More than 300 guests meet, are inspired by, and network with each other. Participants listen to and discuss trends as well as important challenges and opportunities for the industry going forward. Now, for the sixth time that […]
  • LIFESTRAW – A4 422

    By SGB outdoor on 15/12/2017
    LifeStraw Play is the first water bottle with a filter designed for kids. The 10 oz. bottle incorporates 2-stage filtration with reduces heavy metals including lead, removes bacteria and protozoa, and has a sturdy leakproof design.  Ideal for having access to safe drinking water at home, at school, while traveling or outdoors. For each LifeStraw you purchase, one school child […]
  • Patagonia Response to Trump Executive Order

    By SGB outdoor on 15/12/2017
    Americans have overwhelmingly spoken out against the Trump Administration’s unprecedented attempt to shut down our national monuments. The Administration’s unlawful actions betray our shared responsibility to protect iconic places for future generations and represent the largest elimination of protected land in American history. We’ve fought to protect these places since we were founded and now we’ll continue that fight in […]
  • Expand your product range at Printwear & Promotion LIVE! 2018

    By SGB outdoor on 15/12/2017
    For outdoor and sports retailers & suppliers looking to expand their business through personalised and decorated clothing, headwear and bags, Printwear & Promotion LIVE! 2018 is a must-attend event. The show will take place in Halls 17 & 18 at the NEC in Birmingham from Sunday 21st January to Tuesday 23rd January. Having smashed its 5,000 visitor target three years in […]
  • Obōz new women’s Sapphire Mid B-Dry – A beauty on the inside and out.

    By SGB outdoor on 08/12/2017
    Designed to take you from Mountain to Main Street in style, and inspired by the active mountain lifestyle of the brand’s hometown of Bozeman, Montana, the new Obōz Women’s Sapphire Mid B-Dry is about the freedom to go wherever the day takes you. The Sapphire uses the Obōz women’s-specific last design that has been created specifically for, and tested by, […]
  • New EU Eco Laws Mean Your New Waterproofs May Not Perform as well as Your Old Kit – Maintain Performance while Staying Eco-friendly with STORM

    By SGB outdoor on 08/12/2017
    Upcoming European environmental legislation means outdoor clothing brands are starting to change the way they manufacture waterproofs; meaning it’s likely your new jacket won’t perform as well as your old one. Leading cleaning waterproofing and aftercare brand STORM offers an effective, economical and eco-friendly solution to maintaining the waterproof performance of your new kit – helping it to perform better […]
  • Tenson Back In the UK After 25 Years With Brand New Ski Wear

    By SGB outdoor on 08/12/2017
    After 25 years, the iconic Swedish outdoor brand Tenson is back with a bang, showcasing a brand new ski wear range that promises to thrill the UK market. Swedish brand Tenson is making a serious investment in the UK market and has appointed The Great Outdoors Agency to promote its new ski wear range. This will be the first time […]

    By SGB outdoor on 08/12/2017
    As latest retail industry figures reveal another worrying slowdown in sales, an award-winning family-owned ski and outdoor clothing shop is thriving thanks to the old-fashioned art of quality customer service. Lockwoods first opened its doors in Warwickshire’s Royal Leamington Spa 41 years ago and has recently beaten competition from major online and chain retailers to be crowned best equipment and […]
  • inov-8 at the forefront of a graphene sports footwear revolution

    By SGB outdoor on 08/12/2017
    inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts. The British brand has teamed up with The University of Manchester to become the first-ever company to incorporate graphene into running and fitness shoes. Laboratory tests have shown that the rubber outsoles of these shoes, new to market in 2018, are stronger, […]

    By SGB outdoor on 01/12/2017
    Renowned outdoor clothing and equipment retailer Cotswold Outdoor today announces the appointment of Pat Divilly as their official brand ambassador in Ireland. The partnership will not only see the best-selling author, corporate speaker, world traveller and high-performance coach engage in talks and events at Cotswold Outdoors’ local stores, but also take him on his next expedition from February 10-28, 2018: […]