Ball speed gaps shape new Titleist irons

Titleist have announced a new family of four irons. The AP1 and AP2 irons are multi-material, dual cavity designs. The ZB Forged is a blended cavity-to-muscle back iron while the ZM Forged is a traditional muscle back iron.
As ever with Titleist clubs, these irons cater for a target audience of better and aspiring players. Yet research has enabled Titleist to better define each product. They discovered distinct average ball speed gaps of approximately 10 miles per hour between three player groups; Tour players, club professionals and low single digit handicap amateurs, and high single digit to low double digit amateurs.
“The average ball speed of a PGA Tour player is 165+ miles per hour, says Jeff Harmet, President, Cobra Golf and Titleist Clubs, “while the average ball speed of a 5-9 handicap player is 145 mph – a 20+ mph difference. As a result of our research, we have designed four distinct irons that will focus on performance and feel and optimise launch conditions and ball flight based on the targeted players’ ball speed range.”
 
AP1 iron
These clubs target the skilled golfer with enough performance to easily reach the aspiring serious golfer. These contemporary cast irons feature a multi-material dual cavity providing looks, feel, shot control and higher flight with forgiveness.
 
AP2 Iron
These are an advanced performance, multi-material, dual cavity, chrome plated technical forging for the skilled, single digit golfer who wants contemporary iron technology with traditional solid feel, looks and shot control.
 
ZB Forged Iron
High performance, blended cavity-to-muscle back iron, forged with 1025 carbon steel and bright chrome plating for traditional feel, superior looks and shot control for the competitive and highly skilled golfer.
 
ZM Forged Iron
High performance, muscle back forged iron, forged with 1025 carbon steel and bright chrome plating for traditional feel, superior looks and shot control for the competitive and skilled golfer. Compact size with constant blade length.
These clubs will be on sale in Europe from March 15. Suggested retail prices are Titleist ZM&ZB Forged £750 (3-PW); Titleist AP2 £775 set of 8 (3-PW); Titleist AP1 £525 set of 7 (4-PW).

0