Barbour granted worldwide rights to use GORE-TEX and WINDSTOPPER products under license
J Barbour & Sons Ltd has signed a global partnership agreement with W.L. Gore & Associates that allows it to use GORE-TEX and WINDSTOPPER products under license in its garment collections.
The agreement grants Barbour worldwide rights to use the brands and takes immediate effect. The first collection will be available in stores in autumn/winter 2011.
Barbour has 20 own-branded retail shops worldwide and a presence in 40 countries including the UK, Germany, France, US, Italy, Spain, Scandinavia and Japan. To meet the demands of these different markets, W.L. Gore & Associates and Barbour will work together over the coming months to develop two distinct collections.
As well as a collection of clothing for country pursuits, which will be predominantly positioned for the UK market where Barbour remains synonymous with countrywear, there will be a second collection for the GAS and Benelux regions where the brand is fast establishing itself in the premium casual lifestyle market. Both collections will also be available on a global basis.
John Overdijking, key account manager at W.L. Gore & Associates, said: “Barbour is a fantastic brand and we are very excited about working with them.
“We share many of the same core values and ambitions and I am confident that our customers will be delighted with the outcome of this exciting collaboration.”
Barbour managing director Steve Buck said: “We are very proud to be granted the global license to use both GORE-TEX and WINDSTOPPER products in our garment collections.
“These fabrics will enable us to enhance our product offer and open up new exciting opportunities for us in both our casual and countrywear ranges.”