Berghaus has opened the doors of its first flagship store, in the Gateshead MetroCentre. The store is the UK’s only outlet to stock the full range of Berghaus performance outdoor clothing, footwear, rucsacs and accessories. It was formally opened by Sir Chris Bonington and Leo Houlding.
Owned and operated directly by Berghaus, the store has been designed by leading retail specialists Caulder Moore who have moved away from the more traditional outdoor designs and delivered a distinctive ‘footprint’ for Berghaus that brings the outdoors and the brand to life through the clever use of materials and textures. The Gateshead MetroCentre is the UK’s number one shopping centre and boasts almost 330 shops, along with over 50 restaurants and other leisure facilities. Every year, the centre receives 24 million visits, where Berghaus occupies a ground floor site in the ‘Red Mall’.
Richard Cotter, Berghaus brand president, commented: “These are very exciting times for Berghaus. Berghaus’ roots are in North East England and the MetroCentre has provided us with an outstanding opportunity on our doorstep to directly deliver the brand experience that we aim to promote globally.”
Sir Chris Bonington, Berghaus chairman, commented: “For five decades, I have been on a continuous adventure, seeking out new challenges and unexplored regions of the world. For much of that time, Berghaus kit has been my constant companion and now the company is starting a new adventure of its own. The store design is stunning, the people running the store are committed experts in their field and of course the products on display are outstanding. I am sure that this will be a great success.”