Berghaus has big plans for autumn/winter 2017, building on momentum generated during the last two years. Industry leading consumer insights have inspired the latest innovations, helping the brand to unleash major developments in technical layering, insulation and waterproofs. You will be able to get a glimpse of what Berghaus has on offer at ISPO Munich on stand A1 412.
Technical layering gets the Berghaus treatment
Berghaus continues to drive cutting edge product developments, forging a formidable reputation with 10 major international trade awards to its name in just four years. Pushing the boundaries of what is possible in performance outdoor product, the brand has turned its focus on layering for autumn/winter 2017.
Over 30 years ago, Berghaus set the standard in technical layering with the launch of the Gemini 3-in-1 layering concept. The Geminis were designed for hillwalkers, but the idea was just as relevant to all outdoor enthusiasts. Today, technical layering is accepted as standard and partly because of that, it hasn’t moved on as much as it should have done.
For winter 2017, Berghaus is changing the game. The Extrem™ Gemini Stretch jacket will take 3-in-1 products to a higher level, in a high performance hybrid made to provide the extensive movement and speed needed for ice climbing and alpinism.
The jacket sets out to define technical layering for a new generation and Berghaus has brought out its big guns to make this possible:
• Proven, award winning proprietary innovations in Hydroshell® and Hydroloft®
• Superior insulation with body mapped Hydroloft® and stretch fleece
• Features, cut and design tailored for ice climbing and alpinism.
The Extrem™ Gemini outer jacket is made out of Hydroshell® Elite Pro with stretch – it’s waterproof (20,000mm hydrostatic head), extremely breathable (30,000g/m2/24hrs) and tough (40D ripstop face). The hybrid inner jacket features body-mapped Hydroloft® Elite Pro (80g/m2) in the main body, with a highly air permeable face fabric and stretch fleece arms and back. The Extrem™ Gemini uses a clip-in system to combine the two jackets and provide unparalleled freedom of movement in a 3-in-1, while features such as the harness-friendly two-way zips are ideal for climbing. The Extrem Gemini Stretch is set to challenge perceptions of 3-in-1 jackets – about who should use them and the limits of their performance.
Insulation hots up
Under the MtnHaus™ banner, Berghaus has changed the way it looks at insulation. With Hydrodown®, the brand pioneered hydrophobic down, and the introduction of Hydroloft® offered new possibilities for balancing warmth and on the move breathability and comfort in an insulated jacket. For autumn/winter 2017, Berghaus is adding even more innovation and proven performance to its collection of down and synthetic apparel. The renowned Ramche 2.0 down expedition jacket is joined by a women’s specific version, providing the same levels of extreme weather performance and comfort.
Also new is the Ramche Micro (pictured), a super-lightweight style that delivers exceptional warmth-to-weight during long, hard winter days in the mountains. The Hydrodown® in the Ramche Micro is outstanding, but it’s how Berghaus has used it that makes this product so special.
The design team has taken 850 fill 90/10 goose Hydrodown® and added:
• Highly effective body-mapping to ensure that the optimum level of Hydrodown® is delivered where and when it’s needed most
• REFLECT internal mesh that reflects heat back into the body, increasing the jacket’s warmth by 10% without adding to its weight.
• Offset micro baffles to prevent cold spots
• A 7D ripstop face fabric that is incredibly tough and lightweight
• A helmet compatible, adjustable hood and well placed pockets to complete the package.
This attention to excellence can be found throughout the Berghaus insulation range. A comprehensive collection of styles includes many new down and synthetic products for men and for women, and for climbing, walking and general outdoor use in the deep of winter.
All Berghaus Hydrodown® products feature a PFC-free Nikwax® DWR treatment, allowing the down to continue performing for at least 16 hours even when it gets wet. The down is also Responsible Down Standard (RDS) certified, guaranteeing ethical sourcing, and the products are part of the Berghaus MADEKIND initiative.
Enabling more consumers to choose GORE-TEX®
Berghaus has been a close partner of WL Gore & Associates for 40 years and introduced the first GORE-TEX® jacket to Europe. Together, thanks to the strength of their relationship, the two companies have ushered many iconic waterproof products into the world. Autumn/winter 2017 is no exception. Building on the success of the previous two seasons, Berghaus is introducing high performance and commercially exciting garments to both its Extrem™ and hillwalking collections.
The men’s Extrem™ 5000 jacket joins the Extrem Gemini as a newcomer to the range. Made out of 3L GORE-TEX® fabric, the Extrem™ 5000 is extremely robust and fully featured for UK winter mountaineering and walking.
Meanwhile, the Berghaus Ridgemaster will bring premium GORE-TEX® performance to more hillwalkers than ever. The Ridgemaster delivers features and benefits at a price point that will see consumers hurrying to trade up:
• 2L GORE-TEX® fabric with storm level protection,
• Fully adjustable hood
• Large zipped inner pocket with plenty of room for a map
• Two lower zipped hardwarmer pockets
• Contemporary design and neat finishing touches and attention to detail.
The Ridgemaster adds a new dimension to the waterproof range, alongside much loved established Berghaus products like the revised Mera Peak, and the Cornice, Paclite and 3-in-1 styles. Together with the more recent Hillmaster and Hillmaster Long jackets, the Ridgemaster has the makings of another Berghaus icon, giving consumers even more compelling reasons to choose GORE-TEX® products.
The autumn/winter 2017 collection will be supported by a sustained trade and consumer multi-channel marketing campaign. Berghaus has developed a new visual identity and, using engaging, authentic and inspiration imagery, this will help retailers to drive demand for the brand and its products.