Blacks and Helly Hansen join forces on training

Outdoor clothing brand and specialist outdoor retailer join forces on new staff training incentive

Helly Hansen and Blacks have joined forces to work on a new staff training incentive scheme, which will award Blacks’ top five highest achieving retail managers with a week-long training experience in Norway, lead by polar guide Inge Solheim.

Helly Hansen and Blacks started working together in 2010, following Blacks’ requirement to work alongside an outdoor brand with the ability to offer a versatile clothing range to suit the requirements of its wide customer base. Since the partnership was formed, Helly Hansen has been helping to support Blacks’ ongoing sales by investing heavily in a staff training programme, designed to provide a unique incentive to all store managers.

The training expedition will see the winning managers spend five full days trekking across the mountainous region of Rondane, Norway, experiencing life as Arctic explorers, who work and live in some of the most extreme conditions known to man.

Throughout the expedition, the managers will be trained and lead by renowned Helly Hansen ambassador and Solheim. During the training, the five winners will be working closely with Inge, and will experience life in sub-zero temperatures. They will learn a number of survival skills from preparing food in the wilderness and building snow cabins, to trekking on cross-country skis, snow shoeing and ice climbing.

Emma Russell, marketing manager at Helly Hansen, said: “We wanted to support Blacks by providing an exciting incentive to its staff. Blacks’ staff spend a large majority of their time selling gear to those who live and breathe outdoor living, and we wanted to offer them the chance to experience this way of life for themselves, whilst putting some of our key pieces of clothing to the test.

“It’s crucial that staff have a good understanding of the clothing technologies they are selling, and the best way is for them to experience the benefits of the technology for themselves.”

Blacks’ Laura Hatton said: “This is a fantastic opportunity for us to reward some of our best managers and for them to really experience what it means to get outdoors and experience the extreme environments and low temperatures that the Arctic has to throw at them. It’s great that Helly Hansen are able to support us in this way and allows our managers to get in touch with the products and technologies that they are selling on a daily basis.”