BOGS Expands UK Sales Team to Boost Growth in New Markets

Footwear brand BOGS is pleased to announce the expansion of its UK sales force to accommodate business growth, as well as to continue the development of the brand in key markets.

BOGS is pleased to introduce Rob Humphries, Kevin Buck and Paul Tobin, who will join current sales representative Lee Budworth. Headed up by UK Sales Manager Andrew Jackson, the new team will work to increase turnover and distribution in new sectors.

Key to BOGS for 2015 is growth within the outdoor casual lifestyle markets with the introduction of fresh stylish product, while maintaining a strong presence in the outdoor, equestrian, shooting, farming and fishing markets with its popular core range of boots. The appointment of new team members will help the brand to pursue new lifestyle markets, while keeping momentum and focus in its core sectors.

Tasked with selling to independent retail trade in the South West of England, Rob has many years’ experience of selling to the retail trade at all levels and previous roles include Business Development Manager at LA Gear, Lee Jeans and United Biscuits.

Covering the South East of England, Paul and Kevin have many years of experience in the footwear and fashion businesses and previous roles include directorship at North and South Footwear and sales agencies with brands such as Sanita, Snipe and Rocket Dog.

Riley Combs VP Sales for BOGS said: “As we continue to push ‘outdoor comfort’ as our key brand message through 2015 and into 2016, the expansion of the UK team will be instrumental in gaining greater momentum in the wider lifestyle markets. We have a strong team that has invaluable experience in our target markets; this will not only help make inroads into new areas for us, but will help further develop business in our core markets, where we have a solid customer base.”