Bramwell takes retailers on a hike

Outdoor distributor takes 14 retailers trekking in the Lake District to trial key products

Bramwell International has given retailers an opportunity to trial a number of products from brands it carries by taking them on a trek in the Lake District.

The 14 retailers were went on a three hour hike up Blencathra in the Lake District, and given the chance to trial Meindl Kansas GTX boots, Gregory Navarino 12 and Wasatch 12 backpacks, and the Source Widepac hydration bladder.

Representatives from retailers George Fisher, The Climbers Shop, Stuart Cunningham, Mountain Life, Northumbria Mountain Sports, Great Outdoors, The Walking Shop and Pro Adventure took part in the day.

They were guided by Mount Everest conqueror James Lancashire and Henry Rogers, a member of The Outward Bound Trust.

Retailers were also taken to the Rheged Centre in Penrith where they were given an overview of the products before setting off on their trek, as well as hearing from Lancashire on his ascent of Everest.

Bramwell International director Alastair Bramwell said: “We are always looking for innovative ways to brief our customers and partners on our products.

“Getting retailers out and about to try the gear for themselves is a great way for them to really get to grips with the product and truly understand the benefits first hand. Having such expert guides on hand for our training day really enhanced the overall experience.

 “It has been a great learning experience for our retailers and we have had some really positive feedback from everyone, with many retailers requesting products for their stores. It’s definitely something we’ll be looking to do again in the future.”