BRANDS EMBRACE PRIMALOFT® BLACK INSULATION THERMOPLUME® FOR AUTUMN WINTER 2018/19 COLLECTIONS

Innovative PrimaLoft® Black Insulation ThermoPlume® features down-comparable lightweight warmth, softness, and compressibility in a water-resistant, all-synthetic package

PrimaLoft Inc, the world leading material’s science company, has seen high demand for its innovative PrimaLoft® Black Insulation ThermoPlume® increase significantly for AW18/19 season.

PrimaLoft® Black Insulation ThermoPlume® is the highest performing ‘blowable’ synthetic insulation to date and can be used on existing down machines to be blown directly into the garment’s channel.  PrimaLoft® Black Insulation ThermoPlume® is a unique blend of water-resistant PrimaLoft® fibres in the form of small, silky plumes, that collectively form a loose-fill insulation, replicating the lightweight warmth, softness, and compressibility of natural goose down. Wet weather performance and comfort is guaranteed, even in the harshest conditions.

Mimicking the fluidity, feel and aesthetics of goose down more closely than ever before, PrimaLoft® Black Insulation ThermoPlume® retains the benefits of traditional PrimaLoft® insulation, remaining warm and dry even when wet. It has a 550 fill-power down equivalent.

Innovative UK brand Montane was the first British outdoor brand to use the ground-breaking synthetic insulation in its Icarus and Phoenix jackets, launched in store for AW17/18 season. The brand will now add a further four styles to its AW18/19 range, namely: Men’s Icarus Flight Jacket; Women’s Micro Jacket, Men’s Icarus Vest and Women’s Phoenix Vest.

UK outdoor brands Berghaus and INOV-8 have also announced they will be using PrimaLoft® Black Insulation ThermoPlume® for the first time in their AW18/19 collections.  INOV-8 is launching the THERMOSHELL PRO FZ Jacket, designed specifically for mountain marathons where competitors must move fast and light, yet still require thermal performance in wet weather conditions.

Terry Stephenson, Montane’s Head of Marketing, commented: “Montane has always been an early adopter of PrimaLoft innovations for more than 15 years.  Being the first British outdoor brand to launch PrimaLoft® Black Insulation ThermoPlume® in our products has exceeded the demands of our customers, with truly innovative products in our Men’s Icarus and Women’s Phoenix Jackets. We’re really pleased with the performance results from our extensive ambassador testing program and look forward to introducing the four new styles for Autumn Winter 2018, building on this season’s retail success.”

Many more global outdoor brands are now using PrimaLoft® Black Insulation ThermoPlume® in their ranges, including: Scoffel; Tierra; Head; Musto; Ferrino; Sun Valley; Crazy Idea and Ciesse Outdoor.

New styles using PrimaLoft® Black Insulation ThermoPlume® for AW18/19 which will be showcased on PrimaLoft’s stand A2-304 at the forthcoming ISPO Show at the end of January 2018.

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