Leading sports marketing agency Brandwave has been appointed as global lead agency for the forthcoming launch of Bullitt Group’s Land Rover phone.
Brandwave, which recently celebrated its 10th anniversary has worked with a host of the world’s largest outdoor and sports brands since it was founded by Dan Macaulay.
With offices on the South Coast of the UK and also Munich, Brandwave has become famous for living the lifestyle of the brands they work on to the full. With a team comprising of hard core record breaking adventurers to world class competitive sportsmen and women, Brandwave has enjoyed double digit growth year on year thanks to the growing interest in outdoor pursuits and adventure sports both here in the UK and across Europe.
Bullitt Group, one of the fastest growing technology companies in the UK, will be bringing this device to market under a global brand license from Land Rover. Recently identified by The Sunday Times as one of ten, ‘Ones to watch’ in the annual Top Track 250, Bullitt works with global brand partners to deliver highly differentiated consumer technology products that meet the specific needs of customers in its target categories. Since its formation Bullitt Group has designed, manufactured and distributed millions of mobile phones, connected devices and related peripherals to more than 60 countries across the globe, under license for brands including Cat (Caterpillar Inc) and Kodak.
Dan Macaulay, Founder & CEO Brandwave said, “We are thrilled to be working with Bullitt. This project allows us to harness all our knowledge behind a really cool product which will change the way we are able to enjoy the outdoors. We know the outdoor landscape better than anyone, so this plays right into our agency strengths. There was also an immediate culture match between our businesses which will also make this a hugely enjoyable project too.”
Linda Summers, Chief Marketing Officer at Bullitt Group commented, “The team at Brandwave have an unrivalled level of specialist knowledge and a superb understanding of and experience in the outdoor market place. We look forward to working together to create a campaign that supports the launch of the Land Rover phone and really resonates with our target consumer in the outdoor community.”
The new Land Rover Mobile phone will be revealed in 2018.
About Bullitt Group www.bullitt-group.com
• Bullitt Group enables the world’s leading brands to enter into rapid growth consumer technology categories creating broader appeal and new, long-term income streams in the process.
• Since its formation in 2009, Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than 60 countries across the globe.
• Bullitt is the global licensee for Cat (Caterpillar Inc.), Kodak and Land Rover for mobile phones and related peripherals.
• Bullitt Group’s Head Office is in Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China), New York (USA).