Brasher appoints new MD

Boot company brasher has appointed Marco Ellerker as managing director

Marco Ellerker is taking over as managing director at boot company brasher from Marc h 7, replacing Andy Loeber.

Loeber is leaving brasher for personal reasons and will remain in his post until early March. Brasher said Loeber has been instrumental in modernising and shaping the direction of the brand and attracting new consumers, resulting in a second consecutive record year in 2009.  2010 is also shaping up to be another record, according to brasher.

Ellerker joins  brasher from Lacoste Chaussures, where he has worked for the past eight years in various roles such as UK sales director, vice president of international sales and regional vice president.