brasher launches ‘Total Comfort System’

brasher aims to reinforce its commitment to providing supreme comfort with the launch of a unique ‘Total Comfort System’ in Autumn/Winter 2008.
The ‘Total Comfort System’ utilises the most appropriate technical materials and developments, which work together to offer both men and women the ultimate in comfort and performance. It comprises up to four main elements:
Foot Form Fit: designed on a unique foot formed last which promotes a natural, comfortable walking motion and a fit that allows toes to align naturally_
Memory Foam: moulding to the shape of the foot to provide a personalised and comfortable fit and feel
GORE-TEX footwear with XCR Product Technology: keeping feet dry and cool with extreme breathability_
Evolution Gel Foodbed: a triple combination footbed comprising of Gel pods in the heel and ball of the foot, finished off with a pig skin cover to deliver the ultimate in all-day comfort. (Please note: this feature is only available in brasher’s AT:Evolution range).
brasher’s new Autumin/Winter 2008 product is evolved from the origin of its already successful Adventure Travel range. It will be split into two categories: ‘AT:Heritage’ and ‘AT:Evolution’.
AT:Heritage will lead the way in functional performance driven travel footwear, that can also be worn for casual use. Featuring the three part Total Comfort System (excluding Gel Foodbed), the range aims to provide a lightweight, versatile and comfortable walking experience anywhere in the world. Key styles include Likoma XCR, a full grain urban leather shoe that’s rugged enough for adventure travel yet stylish enough for urban use, and Segula XCR, a women’s specific mid cut boot that’s smart enough for everyday wear yet still offers great performance on low level trails.
Featuring the complete Total Comfort System, AT:Evolution will see brasher mark its territory when it comes to stylishly urban yet comfortable footwear, drawing on its comfort and performance heritage to offer product for casual days in the office to time spent clocking up the miles around town.
For further information on brasher’s Autumn Winter range, please call 0191 5165780.