Brasher scores record sales in 2010

Boot brand brasher recorded 2010 sales 14 per cent higher than 2009, a third consecutive year of record sales

Outdoor performance footwear brand brasher recorded 2010 sales 14 per cent higher than 2009, a third consecutive year of record sales.

Brasher said its 2010 sales were boosted by the launch of various new products, including the Supalite II GTX lightweight leather walking boot, crampon compatible leather mountain boot Kanaga GTX and multi activity shoes such as the Krypton GTX.

It added that the poor weather that hit the UK in the last quarter helped bolster sales as consumers rushed to buy equipment tailored to the snowy, icy and cold conditions.

Brasher said it has seen sales grow 32 per cent over the past three years, and the order book for spring/summer 2011 is  buoyant, with developments such as the re-launch of brasher’s Hillmaster hiking boot set to grow sales further. 

Managing director Andy Loeber said: “Growth has been bolstered by a number of different factors, from innovative and forward thinking product development, mixed with strong, consumer-focused marketing, through to first-class customer service and delivery.

“We’ve also worked closely with both our national and independent retailers throughout the year, to ensure we provide in-store PoS which stands out from the crowd and helps to reach both new and existing customers.”