Leading outdoor performance sock and accessories manufacturer, Bridgedale, has appointed East River PR to handle its public relations for the UK and key international markets.
Bridgedale has distribution in 45 countries and this appointment is part of its ongoing global development to further grow outdoor, ski, trail and running sectors in Europe and North America. East River will focus on raising both brand and product awareness in these focused markets, helping to drive sales of socks, hats and gloves.
Based in Newcastle upon Tyne, East River PR was set up more than five years ago by Sue Reay, who has extensive outdoor industry experience. East River currently handles PR for other sports and outdoor brands such as PrimaLoft, BEET IT Sport and Sportviz.
Steve Fowler, Managing Director, Bridgedale commented: “We appointed East River PR as they have a proven track record in the outdoor industry, as well as excellent relationships with the wider consumer media. The team will focus on our latest product developments, working closely with Sales and Marketing Manager, Carolyn Dunn, to clearly communicate the Bridgedale brand ethos and products to a wider audience of outdoor enthusiasts.”