As part of ongoing strategic development, renowned UK sock brand, Bridgedale, has announced it is to open its first North American office to service the USA and Canada. This move will create a direct link into these significant markets, and enable direct investment to help promote future growth within the outdoor, ski, trail and running sectors.
The first step has been the appointment of Colin Sanders as Brand President North America. Colin had worked as Bridgedale Brand Director with former distributor, Terramar Inc, and prior to that as Sales and Marketing Director with Lorpen Technical Socks.
This move follows two buoyant years of US and Canadian sales growth for Bridgedale under distributor Terramar Inc. Bridgedale North America are now establishing a sales and administrative centre in Toronto, reporting to the UK, and plans to be operational from 1st April 2015. Colin will be joined by Anna Nikolaus (Marketing Manager), Paula Stevens (Customer Services Manager) and Bill Wetheral (Customers Services Rep). For continuity during the immediate future, warehousing will remain in North Carolina and will handle shipping to USA and Canadian customers.
Steve Fowler, Managing Director, Bridgedale, commented: “We have enjoyed two successful years working with Terramar in North America, and I would like to thank the team for their dedication and hard work during their stewardship of the brand. Now is an ideal time to invest in the Bridgedale brand and our future growth in North America. Having Colin on board to continue to drive forward is great and, with his in-depth knowledge of the North American sock market, his leadership will prove invaluable in achieving our future plans.”
Colin Sanders, Brand President North America at Bridgedale commented: “As the North American market continues to grow for Bridgedale, being able to fully focus on the brand and its products will deliver significant benefits to all concerned, as we can now provide enhanced stock, distribution and service for our US and Canadian customers, while also increasing brand awareness across both regions.”