BUFF®, the leading brand of neck accessories, expands its product range with its
new line of HATS and its sport lifestyle collection.
BUFF® launches a new line of HATS with the aim of becoming the world’s leading brand of accessories, and because sport now goes beyond the “workout” routine and having a place in our daily lives, BUFF® now presents an equally impressive collection of lifestyle accessories.
Over 160 models comprise a collection that covers the entire range of market needs, from the most lifestyle design to the top performance hat.
The brand’s 20 years of experience designing neck accessories has given BUFF® the know-how required to confidently take on the launch of this new line with the highest quality guaranteed. The same materials that the brand has researched and developed for its neck accessories over the years have been used for the new collection, an essential background which, added to the fact that most the company’s production is done at its headquarters in Igualada (Barcelona), allows BUFF® to monitor the entire production process from start to finish.
Innovation and design are key to the success of this new product line. BUFF® has implemented new technologies such as the “ultrasonic”, a technique that enables seamless welding to increase comfort in our performance products or the “laser cut”, which precisely cuts and punctures fabric for enhanced breathability and comfort. Some models also incorporate reflective elements to ensure visibility in low light conditions. Design and comfort remain the main foundation on which BUFF® develops its products. The use of fleece, windbreaker fabric and pure Merino wool add warmth and wind protection for a significant number of models in the collection.
This hat collection has been designed to blend perfectly with the BUFF® collection of neck accessories. The concept of “mix and match” has been incorporated into all models, which can be matched with a corresponding neck accessory.
The brand has also developed a lifestyle collection, where its history and expertise in the knitting industry has proven to be fundamental and of extreme importance. The Lifestyle collection has been created by the in-house design team keeping in mind the latest trends in sports and street-wear. It includes both Neck and Headwear accessories, and each piece has been designed, made, and delivered with the experience of a brand whose passion is palpable in every stitch.
BUFF® faces the challenge of increasing its relevance in the accessories market head-on with its commitment to this new line.