Buff sets sights on running pursuits

Headwear specialist prepares for assault on UK running market with fourth apparel collection

Multifunction headwear specialist Buff is to launch its fourth collection of apparel, which has been advance to suit athletes and outdoor adventurers partaking in different types of activity.

The 2012 collection includes Active, Perform and Official garments and sees the use of technical fabrics such as DCS, Tactel and Coolmax Extreme.

A spokesperson said Buff is already well-established in the sports market on the continent and already has some exposure in the UK.

The spokesperson said: “The clothing originally came about as a branding device for sponsored athletes but it proved so popular with consumers at large that it was a natural extension to the headwear brand as well as being complementary.

“In recent years the headwear brand has been increasing in popularity with triathletes so running sports and road cycling are obvious areas to target.”

Buff is working to support retailers stocking itsapparel, as well as headwear, the spokesperson added.

“We have a broad selection of proven point of sale units, available FoC with orders that will enhance sales. Our video demo is also an extremely effective selling tool, giving the consumer all the information they need about the product without staff needing to be on hand.

“We offer staff training to all who request or require it and are happy to help merchandise retail areas. And our trade website is open for business 24/7 and allows retailers to place carriage paid orders as low as £50 to keep displays topped up.

“All this is designed to make working with us and selling Buff products as easy and as effective as possible for the retailer, no matter what market they are in.”