Bunker Mentality seek 50 “brand ambassadors”

Bunker Mentality – the fashion brand for golf addicts with a “different mentality” – is out to indentify 50 real golfers of all ages and abilities to showcase its clothing on and off the course during 2008.
As part of the ‘Bunker Mentality Ambassadors Programme’ each Ambassador will be allowed to buy £500 of BM clothing for £200. Successful Ambassadors will also help with product development, be used in PR and advertising and play in special Bunker Mentality golf events.
“In the past couple of years we’ve had enquiries from EuroPro Tour players, PGA Pros playing in regional and national PGA events and ordinary club and casual golfers – all of them loving the Bunker Mentality brand,” explains Bunker Mentality’s Robert Hart. “This is a chance for all those golfers to become our first ever brand ambassadors.”
In keeping with the brand’s ambitious digital strategy, Ambassadors will get their own web page on http://www.bunker-mentality.com/. And they will also feature in the brand’s extensive advertising campaign, designed to demonstrate that Bunker Mentality can be worn ‘from first tee to last orders’ and features designs and styles that are ‘all about attitude, not age’.
Anyone who wants to become an Ambassador must apply online at http://www.bunker-mentality.com/