• New quality seal for outdoor products

    By SGB outdoor on 15/03/2019
    The ISPO Award has become a highly respected quality seal for the sporting goods industry. It helps specialist retailers put together their product ranges and customers make their buying decisions. In connection with OutDoor by ISPO, the coveted award is being adapted specifically for the outdoor industry and its needs. The nomination period for the first ISPO Award OutDoor Edition […]
  • Sports Sponsorship: These are the Marketing Trends 2019

    By SGB outdoor on 15/02/2019
    Sports sponsorship is booming; never before has more money been put into marketing with athletes, sports teams, or sporting events. In times of advertising message overloads, sport offers something extremely valuable: real emotions. In connection with the digital possibilities, enormous opportunities arise – for global players as well as small start-ups. took a close look at the sports sponsorship […]
  • OutDoor by ISPO: 700 Exhibitors Already Confirmed Their Participation

    By SGB outdoor on 15/02/2019
    The first OutDoor by ISPO will take place in Munich from the 30th of June to the 3rd of July. At ISPO Munich 2019, the organizers provided information about the preparations in full swing and the most important innovations. And they have already been able to present very pleasing figures on the number of applications. Change. That’s the big word […]
  • Impressive awards haul at ISPO 2019 for Mammut. 3 award-winning products this year:

    By SGB outdoor on 08/02/2019
    Mammut Sota HS Hooded Jacket – Product of the Year [snowsports] – extremely stretchable due to Mammut’s PHASEknit technology, it’s PFC-free DryTechnology 3-layer material makes the jacket waterproof and breathable. The innovation lies in the PHASEknit process which allows the seamless integration of different material properties and their strategic placement in the product. This makes it possible to design products […]

    By SGB outdoor on 25/01/2019
    Columbia Sportswear, a global innovator in active outdoor apparel, footwear, accessories and equipment, today announces that it will open its flagship European store in early 2019, located on London’s iconic Carnaby Street. The store will offer 2,465 sq. ft. (230 sq. m) of premium retail space, over two levels, showcasing the very best of Columbia’s range – from innovative, technical […]
  • Isbjörn of Sweden unveils new branding to empower and equip the adventurers of tomorrow

    By SGB outdoor on 25/01/2019
    Premium outdoor children’s clothing and accessories manufacturer, Isbjörn of Sweden, is set to reveal a new brand image at the forthcoming ISPO Show in Munich, stand A2-225, in early February 2019. Symbolising both empowerment and enjoyment for young outdoor enthusiasts, Isbjörn’s new logo features a happy Polar Bear (Isbjörn in Swedish) who encompasses freedom, unity, Nordic nature, positive energy, and […]
  • ISPO Munich to focus on “Health, Physical Activity and Sport”

    By SGB outdoor on 02/11/2018
    ISPO Munich is the most important event in the calendar for the international sports business. In January 2018, over 2,800 exhibitors showcased their products at the leading international trade fair spread across 16 halls, however, the 2019 event will boast an extra two halls. The multi-segment trade fair will feature all industry highlights for the upcoming year and provide manufacturers, […]
  • The right format at the right time

    By SGB outdoor on 09/07/2018
    With 443 participants from sports retail and the sporting goods industry, the ISPO Digitize Summit, the first digital conference for the sports business, took place from June 28 to 29. The event showed that demand for digital solutions is as high as it is for information. Summaries of the presentations and impressions of the two-day summit can be found on […]
  • Gert Boyle, Chairman of Columbia Sportswear Company, Awarded Prestigious ISPO Cup in Munich, Germany

    By SGB outdoor on 02/02/2018
    Columbia Sportswear Company (Nasdaq: COLM) is proud to announce its 93-year-old Chairman, Gert Boyle, is the recipient of the 2018 ISPO Cup in recognition of her astounding achievements in the world of sports.  The award was presented at ISPO Munich 2018, the largest gathering for the international sports industry in Munich, Germany. The honor was revealed at a gala dinner […]