• Nikwax’s founder scoops Personality of the Year at OutDoor by ISPO

    By SGB outdoor on 05/07/2019
    German trade publication Outdoor.markt held it’s tenth Trophy Awards in Munich on 1st July 2019, during the OutDoor by ISPO trade show. The industry’s best were awarded an Outdoor.markt Trophy from publishing house Jahr Top Special Verlag. There were seven categories judged by a panel of industry experts, awarding the year’s best brands, retailers, campaigns and innovations. This year, the […]
  • OutDoor Award for Cross Trail Pole

    By SGB outdoor on 05/07/2019
    An international jury of experts awarded LEKI´s Cross Trail pole MCT 12 Vario Carbon with an OutDoor Award in the category “Outstanding OutDoor Winner 2019”. Thus confirming the high market relevance of this innovation in a new pole category presented for the first time on the OutDoor by ISPO by the Swabian company. LEKI developed the MCT 12 Vario Carbon […]
  • Festival for outdoor culture in the metropolitan region of Munich

    By SGB outdoor on 14/06/2019
      This summer, Europe’s biggest outdoor trade fair, OutDoor by ISPO, will be taking place for the first time ever in Munich. However, it’s not just the trade visitors who will be part of the new outdoor movement—end consumers will be able to get in on the act as well. This is because a range of events and activities open […]
  • CMP – ISPO Stand A5 202/ OTS Stand 2 [ASI LTD]

    By SGB outdoor on 14/06/2019
    New for CMP spring/summer 2020 is the highly packable women’s Jacket Zip Hood and men’s waterproof Jacket Fix Hood. Both jackets use ClimaProtect technology, a special thermal laminate, sandwiched between the garment’s fabric layers, which protects from water and wind (WP 10,000) ensuring a good breathability to the outside (MVP 10,000). The jackets pack down into their own pocket, so […]
  • The new outdoor movement

    By SGB outdoor on 17/05/2019
    OutDoor by ISPO: More than 950 exhibitors expected Highlights of supporting program fixed OutDays – outdoor festival for end consumers during trade show time OutDoor by ISPO is the first year-round, integrative and cross-media platform for a new outdoor movement. This also includes the OutDoor by ISPO trade fair, as a meeting place for the international outdoor industry. It will […]
  • New quality seal for outdoor products

    By SGB outdoor on 15/03/2019
    The ISPO Award has become a highly respected quality seal for the sporting goods industry. It helps specialist retailers put together their product ranges and customers make their buying decisions. In connection with OutDoor by ISPO, the coveted award is being adapted specifically for the outdoor industry and its needs. The nomination period for the first ISPO Award OutDoor Edition […]
  • Sports Sponsorship: These are the Marketing Trends 2019

    By SGB outdoor on 15/02/2019
    Sports sponsorship is booming; never before has more money been put into marketing with athletes, sports teams, or sporting events. In times of advertising message overloads, sport offers something extremely valuable: real emotions. In connection with the digital possibilities, enormous opportunities arise – for global players as well as small start-ups. took a close look at the sports sponsorship […]
  • OutDoor by ISPO: 700 Exhibitors Already Confirmed Their Participation

    By SGB outdoor on 15/02/2019
    The first OutDoor by ISPO will take place in Munich from the 30th of June to the 3rd of July. At ISPO Munich 2019, the organizers provided information about the preparations in full swing and the most important innovations. And they have already been able to present very pleasing figures on the number of applications. Change. That’s the big word […]
  • Impressive awards haul at ISPO 2019 for Mammut. 3 award-winning products this year:

    By SGB outdoor on 08/02/2019
    Mammut Sota HS Hooded Jacket – Product of the Year [snowsports] – extremely stretchable due to Mammut’s PHASEknit technology, it’s PFC-free DryTechnology 3-layer material makes the jacket waterproof and breathable. The innovation lies in the PHASEknit process which allows the seamless integration of different material properties and their strategic placement in the product. This makes it possible to design products […]

    By SGB outdoor on 25/01/2019
    Columbia Sportswear, a global innovator in active outdoor apparel, footwear, accessories and equipment, today announces that it will open its flagship European store in early 2019, located on London’s iconic Carnaby Street. The store will offer 2,465 sq. ft. (230 sq. m) of premium retail space, over two levels, showcasing the very best of Columbia’s range – from innovative, technical […]