News

  • Oboz Footwear celebrates 2 million tree plantings with Trees for the Future

    By SGB outdoor on 08/11/2018
    In celebration the Bozeman based footwear company will plant 2 trees for every pair sold for the months of November and December. In 2008, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, partnered with Trees for the Future to create the One More Tree program which plants a tree for every pair of Oboz […]
  • FEET STAY COOL WITH THE WARM WEATHER COLLECTION FROM BRIDGEDALE – NEW FOR SPRING 19

    By SGB outdoor on 02/11/2018
     Following extensive research, Bridgedale has identified a growing demand for non-wool warm weather socks. Building on this research the focus from Bridgedale for Spring 19 is the non-wool Warm Weather Hike collection.  Adding to their hugely popular Hike Lightweight Coolmax Comfort style, made by combining Coolmax with Cotton yarns, SS19 will see the introduction of new Coolmax styles, giving Bridgedale […]
  • PrimaLoft, Inc. debuts PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable fibres Fibres using proprietary technology enable highly accelerated rate of biodegradation*

    By SGB outdoor on 26/10/2018
    PrimaLoft, Inc., a global leader in advanced material technology solutions, today introduced PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable* fibres. Developed over the last four years by PrimaLoft’s team of scientists and engineers, PrimaLoft achieved this textile breakthrough without affecting the performance characteristics of the insulation. In accelerated test conditions simulating a landfill environment (ASTM D5511), PrimaLoft® Bio […]
  • In the Spotlight: An Interview with CATHERINA CARLANDER

    By SGB outdoor on 19/10/2018
    Catharina Carlanderis the Design Manager at Tenson. We grabbed a few moments of her very precious time to find out what it takes to be a designer for a top outdoor brand, and discover the challenges in designing gear that is built to last without compromising on style! TGOA: How did you get into design, did you always want to be […]
  • OBERALP EXPANSION IN ASIA

    By SGB outdoor on 19/10/2018
    The Oberalp Group, owner of the Dynafit and Salewa brands, is expanding its business operations and strengthening its position in the growing Asian market. Dynafit, with license partner K2, has now opened its own flagship store in Seoul. Situated in a central location, right in the middle of the Gangnam district, the store offers a stylish and creative environment to […]
  • FROM ITS MAINSTREAM TO MOUNTAIN COLLECTION OBOZ INTRODUCE THE SAPPHIRE LOW

    By SGB outdoor on 19/10/2018
     The Sapphire Low is part of the ‘Main Street to Mountains’ collection from Oboz which offers versatile styles that aim to balance a refined, fashionable look with trail-ready features. Oboz designed the collection by carefully examining the anatomical and biomechanical differences of women’s feet, ankles and legs to create a New Fit System from the ground up.  Designed with women […]
  • SPORT 2000 International introduces new “Absolute” retail format

    By SGB outdoor on 05/10/2018
      The sports retail buying group SPORT 2000 International is introducing its new “Absolute” retail format in all member countries. The new concept reinforces SPORT 2000 International’s quality strategy and focuses on closer collaboration between retailers, the group, and suppliers.  Absolute is an international premium retail format that has been specially developed for the SPORT 2000 brand. SPORT 2000 is […]
  • MONTANE® AND PRIMALOFT TO MAKE HIGH PERFORMANCE DEBUT AT KENDAL MOUNTAIN FESTIVAL

    By SGB outdoor on 05/10/2018
    Celebrating a partnership which spans more than 15 years, innovative British brand Montane®will again team up with materials science company PrimaLoft, this time for the first time at Kendal Mountain Festival, which runs from 15 to 18 November. Focus at the festival will be on PrimaLoft’s first loose-fill insulation, PrimaLoft®Insulation ThermoPlume®, which is the closest any synthetic insulation has come […]
  • HAGLÖFS SKUTA MID PROOF™ ECO | STAY DRY AND COMFORTABLE IN CHALLENGING CONDITIONS

    By SGB outdoor on 05/10/2018
    The Haglöfs Skuta Mid PROOF™ Eco (SRP £120) is a supportive and tough trekking mid-boot with a wide forefoot for extra comfort, developed in association with ASICS. It provides the wearer with a perfect grip on treacherous, slippery trails, and it’s made with our sustainable waterproof membrane, PROOF™, which is a fluorocarbon-free material and a recycled lining. With this boot, […]
  • NEW GLOBAL MARKETING DIRECTOR TO HAGLÖFS

    By SGB outdoor on 28/09/2018
    In line with Haglöfs’strategic initiative to move the brand forward internationally through improved consumer relevance and increased brand awareness in a global market, Haglöfs has recruited Andreas Engstrand as its new Global Marketing Director. Andreas is a multiple award-winning senior marketeer with 20 years of experience from some of the most well-renowned advertising agencies in the world, among others Åkestam.Holst, […]