• HOKA ONE ONE Announces Sam Holness as Global Athlete Ambassador

    By SGB outdoor on 18/12/2020
    Endurance athlete sets his sights on becoming the first professional triathlete with autism HOKA’s latest edition to its global ambassador line up is Sam Holness, a 27-year-old triathlete from London – identified by the Shaw Trust as one of UKs the top 100 people with a disability. Nicknamed “Super-Sam”, he wants to change the world’s perception of people that are neurodiverse, showing that someone […]
  • KEEN Footwear Renews Partnership with Bradshaw Taylor

    By SGB outdoor on 18/12/2020
    KEEN Footwear are delighted to announce the renewal of its long-term partnership with outdoor specialists Bradshaw Taylor. Effective from January 1st, 2021, Bradshaw Taylor will be KEENs  distributor for the United Kingdom and Ireland. Having worked together since 2007, the renewed agreement is a testament to the positive long-term collaborative partnership between the two companies and ensures continued growth and success […]

    By SGB outdoor on 18/12/2020
    Following the recent news that the 2021 dates for ‘Outdoor by ISPO’ in Munich have been re-scheduled to 5th – 8th July, the organisers of the Outdoor Trade Show (OTS) are pleased to confirm that there is no change to the planned dates of the 2021 UK event which takes place from 29th June – 1st July.  Moving to a […]
  • Vango Reveal Next Chapter in Innovative AirBeam® Range

    By SGB outdoor on 18/12/2020
    n celebration of the 10-year anniversary of its pioneering AirBeam® technology, leading outdoor equipment manufacturer, Vango, is launching an exclusive new range which, using AirBeam® S.I Pro technology, can be erected from a single inflation point. The innovative technology will feature in Vango’s eagerly anticipated Anantara III Air TC 650XL – a 6-man AirBeam® tent which is the epitome of […]
  • New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel

    By SGB outdoor on 18/12/2020
    ARTILECT’s A/SYS® Technical Apparel System to Rethink Performance from the Skin Out; Established Team Brings Decades of Experience and Begins Partnerships with Select Global Retailers  BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a […]
  • EOCA’s Online Conservation Fundraiser for Green Friday is now live: Get your favourite outdoor gear AND make a difference!

    By SGB outdoor on 04/12/2020
    The European Outdoor Conservation Association (EOCA), together with 17 of its members are holding an online Green Friday Fundraiser and it is now live! In advance of Christmas, the online fundraiser enables customers to purchase gifts for themselves and their loved ones, while at the same time, making a difference by raising funds for conservation work around the world.  The […]
  • Sherpa Adventure Gear acquired by Bradshaw Taylor and new CEO named

    By SGB outdoor on 04/12/2020
    The specialist outdoor company will take over the brand and operations globally Sherpa Adventure Gear, the once wholly-owned subsidiary of Innov8 Partners, LLC announces today that it has finalised an agreement with UK-based specialist outdoor company, Bradshaw Taylor for the acquisition of the brand and its assets. Bradshaw Taylor will take over operations globally and utilise its expertise to foster […]
  • Conquer New Heights with Montane’s Extreme Survival Gear

    By SGB outdoor on 04/12/2020
    Montane, the global outdoor brand known for its innovative, breathable clothing for extreme environments, has developed a two-piece expedition specific down jacket and salopettes named Apex 8000, offering unsurpassed functionality for use at high altitudes or on polar expeditions. New for autumn/winter 2020, the Apex 8000 duo is one of the most breathable down suits of its kind which has […]
  • PrimaLoft, Inc. and Shanghai Challenge Textile Co., LTD Enter Global Partnership Agreement

    By SGB outdoor on 18/09/2020
      PrimaLoft, Inc., the leader in advanced material technology, is partnering with world class fabric manufacturer, Shanghai Challenge Textile Co., LTD, to exclusively produce PrimaLoft® Performance Fabrics. This partnership will utilize the strengths of each company’s market position to best serve PrimaLoft customers and more effectively deliver fabric innovations. “We view our partnership with Shanghai Challenge through the lens of […]