News

  • OTS Preview Fjӓllrӓven Anniversary Jackets

    By SGB outdoor on 23/06/2017
    2018 marks 50 years since Fjӓllrӓven first introduced its iconic Greenland Jacket and to celebrate the anniversary of the jacket which became such a pivotal piece, the brand will introduce a new Greenland collection for SS18. In 1966, a group of Scandinavian scientists embarked on an expedition to Greenland during which they used Fjӓllrӓven tents and backpacks. After talking to […]
  • Hanwag – OTS 2017 Preview

    By SGB outdoor on 23/06/2017
    German bootmaker Hanwag will extend its award-winning Tatra collection for 2018, introducing both an updated version of the original Tatra as well as a new, lightweight model suited to less demanding terrain. Tatra II GTX A tailored fit, superb comfort and outstanding stability, these characteristics have cemented the Tatra’s position as Hanwag’s bestselling trekking boot family. For SS18, Hanwag will […]
  • FOX sales force is currently on tour with the SP18 collection at a number Roadshow stops around the UK.

    By SGB outdoor on 23/06/2017
    Are you are looking to add an in-demand exciting brand to your stores portfolio?  A brand which attracts a new customer base directly from the fast-growing outdoor sports and cycling market sector? FOX could well be the brand for you. Since 1974 FOX have been a leading force in the development of technical performance apparel and protective equipment for the […]
  • KEEN SCOOP OUTDOOR INDUSTRY AWARD FOR EVOFIT ONE

    By SGB outdoor on 23/06/2017
    Fending off fierce competition from a field of some 330 entries, KEEN footwear are delighted to add to their ever growing trophy cabinet, after being awarded a highly coveted Industry award for their new EVOFIT ONE sandal, at the 2017 OutDoor Trade Fair in Friedrichshafen. The OutDoor Industry Award is one of the leading international design awards for companies in […]
  • Bring the Performance of Your Base & Mid Layers Back to Life with STORM

    By SGB outdoor on 23/06/2017
    When working effectively, a good base or mid layer wicks moisture to keep you dry and feeling fresh – imperative during exertive outdoor activities when the weather heats up! However, if the material is compromised the garment can become ineffective, resulting in uncomfortably damp and smelly fabric next to your skin. STORM’s Base & Mid Layer Washcan improve the manufactured […]
  • 5 days and counting! OIA UK Outdoor Industry Awards 2018 Deadline 28th June 2017 – ENTER NOW

    By SGB outdoor on 23/06/2017
        The Awards offer a great opportunity for promotion to trade and consumers –  here are five reasons why you should enter. 1. All products entered will be on display in a feature area at OTS (11th – 13th July 2017) in front of over 1000 retail visitors. Visitors to the show will be able to vote for their preferred product […]
  • COLUMBIA SPORTSWEAR® AND THE UK’S NATIONAL PARKS FIVE YEAR PARTNERSHIP UPDATE

    By SGB outdoor on 16/06/2017
    Signing a 5-year partnership with the National Parks forms a vital part in helping Columbia become meaningful to UK outdoor consumers considering 88% of the 49 million yearly visitors come from the UK and 90% believe the Parks are important or extremely important to their lives.  7,000 staff and volunteers across all 15 National Parks will help build advocacy whilst […]
  • ViewRanger and Alastair Humphreys are encouraging millions of people around the world to get out of their comfort zone, head outdoors and try a microadventure this summer.

    By SGB outdoor on 09/06/2017
    The GPS navigation app has teamed up with the renowned global adventurer for his sixth annual Summer Solstice Microadventure Challenge, which takes place over four weeks between June 10th and July 9th and challenges people to kickstart their summer by trying a new outdoor experience. Learn more and watch the video at viewranger.com/microadventure The aim of the challenge is to […]
  • Lyon Equipment launches new B2B system

    By SGB outdoor on 02/06/2017
    Leading UK outdoor distributor Lyon Equipment is launching a new B2B website for retail partners. Already renowned for its efficient customer service, Lyon Equipment wanted to give retailers access to real-time stock information and simplify the order process. A new B2B system was therefore developed featuring a full product catalogue across all brands with current stock levels, cut-and-paste product text, […]
  • PRIMALOFT ENHANCES ITS LINE OF PERFORMANCE FABRIC AND YARN TECHNOLOGIES FOR YEAR-ROUND APPLICATIONS

    By SGB outdoor on 02/06/2017
    (Find out more at OutDoor Show Friedrichshafen, 18-21 June 2017, stand A1-415) PrimaLoft, Inc. (www.PrimaLoft.com), the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, today announced it has developed an enhanced collection of Performance Fabrics and Yarn technologies, resulting in more year-round product applications and elevated consumer comfort.  Available to brand partners immediately, designers now have […]