Archived Content

  • INOV-8 TO RELEASE NEW BARKLEY MARATHONS FILM

    By SGB outdoor on 15/11/2019
    The Barkley Marathons is the world’s toughest ultra-distance race. Only 15 runners have completed the full 100+ miles since it was first staged in 1986. This year saw the UK’s toughest woman, Nicky Spinks, attempt to become the first-ever female finisher. Made famous by a 2014 Netflix documentary, The Barkley Marathons see runners self-navigate their way around an unmarked course, […]
  • NEW COLUMBIA CAMPAIGN CELEBRATES DIVERSITY AND INCLUSIVITY IN THE OUTDOORS

    By SGB outdoor on 15/11/2019
     Columbia has launched a brand new campaign in partnership with the UK National Parks that celebrates and promotes diversity and inclusivity in the great outdoors.  With the belief that the outdoors are for everyone irrespective of race, class, creed or ability, Columbia is supporting a number of community groups and charities across the UK to shine a light on the […]
  • HOKA ONE ONE launch Challenger ATR 5 with GORE-TEX product technology

    By SGB outdoor on 15/11/2019
    The innovative and popular HOKA ONE ONE Challenger ATR 5 now comes with GORE-TEX technology, gearing off-road runners for the harshest of conditions Available from 15th November on hokaoneone.eu CHALLENGER ATR 5 GTX (£125) One of HOKA’s most popular off-road options can now handle everything from rainy trails to snowy roads thanks to the introduction of industry-leading GORE-TEX product technology. […]
  • HORIZONSPORTS partners with EXPERIENCE MONTAGNE

    By SGB outdoor on 15/11/2019
    HORIZONSPORTS.TV, the only Nature Sports & Wellness video platform in the world, is partner of EXPERIENCE MONTAGNE (Mountain Experience), the biggest event dedicated to the mountain in Paris. In addition to promoting Expérience Montagne to all users of its platform and on its social networks, HorizonSports will offer projections of the best mountain sports videos on the show’s big screen as […]
  • SALOMON DETAILS SUSTAINABILITY OBJECTIVES IN PLAY MINDED PROGRAM

    By SGB outdoor on 15/11/2019
     UNVEILS CONCEPT FOR RUNNING SHOE THAT CAN BE RECYCLED INTO A SKI BOOT  BY 2030, SALOMON PLEDGES TO REDUCE ITS CARBON EMISSIONS BY 30%   Salomon Sports, the global leader in trail running and winter sports equipment, is proud to announce details of its new Play Minded Program, which addresses the outdoor company’s immediate and long-term commitment to operate its business […]
  • Correctly Caring for Outdoor Footwear this Winter Will Keep It Performing Better for Longer

    By SGB outdoor on 01/11/2019
    Adverse winter weather conditions such as rain and snow resulting in wet and muddy trails can take their toll on outdoor shoes and boots, leaving them caked in dirt and losing performance. Over time dirt masks the water-repellent treatment on footwear, meaning the outer material starts absorbing water – resulting in damp and soggy feet! Correctly – and regularly cleaning […]
  • Keeps Kids Visible & Safe in the Dark with GP Batteries’ New Kids Headtorch

    By SGB outdoor on 01/11/2019
    As the nights draw in and visibility becomes poorer during the darker afternoons and evenings, it’s important for kids to be able to be easily seen on their way home from school. Helping to keep kids visible in darker conditions, GP BATTERIES DISCOVERY CH31 is a new vibrantly coloured headtorch that helps maintain visibility in the dark.   Offering a […]
  • CRAGHOPPERS PRESENT WINNERS WITH THE LARGEST CASH PRIZE IN THE WORLD FOR SHORT FILM

    By SGB outdoor on 01/11/2019
    In its second year, Craghoppers with partners Discover.film presented £34,000 to the very best in short film – the largest cash prize, in the world with the first prize winner walking away with an incredible £20,000. The event – the fastest-growing Film Festival for shorts – took place over four days with packed screenings in Leicester Square’s iconic Prince Charles […]
  • SMARTWOOL LAUNCHES UK ECOMMERCE WEBSITE

    By SGB outdoor on 01/11/2019
    Smartwool, a global Merino wool active apparel brand, is excited to announce the launch of its UK e-commerce site on 29th October 2019. The launch of the UK Smartwool website will provide a centralised location where consumers can learn more about Smartwool and interact with the brand online. The site widens the brand’s offering to its supporters, with available to […]
  • 70% OF CRAGHOPPERS AUTUMN/WINTER 2020 RANGE TO BE MADE FROM RECYCLED MATERIALS

    By SGB outdoor on 01/11/2019
     Last week, it was announced at the Craghoppers A/W2020 International Range Launch, by Sales Director, James McNamara that 70% of the range will be made from recycled materials. This is up from 12% for A/W2019, which is a significant increase for the brand. From new waterproof jackets to the much loved Kiwi trousers, each garment has been carefully created to […]