Archived Content

  • PrimaLoft, Inc. and Shanghai Challenge Textile Co., LTD Enter Global Partnership Agreement

    By SGB outdoor on 18/09/2020
      PrimaLoft, Inc., the leader in advanced material technology, is partnering with world class fabric manufacturer, Shanghai Challenge Textile Co., LTD, to exclusively produce PrimaLoft® Performance Fabrics. This partnership will utilize the strengths of each company’s market position to best serve PrimaLoft customers and more effectively deliver fabric innovations. “We view our partnership with Shanghai Challenge through the lens of […]
  • SALOMON INTRODUCES INDEX.01, A RECYCLABLE PERFORMANCE RUNNING SHOE

    By SGB outdoor on 18/09/2020
     Designed to be disassembled and recycled, the Index.01 brings your training sessions to the same level as your values.  Salomon, the outdoor brand that is a global leader in both trail running and skiing, is proud to unveil Index.01, a performance running shoe made to be recycled. The result of three years of research and development at Salomon’s Annecy Design […]
  • Casio to Release Royal Air Force x G-SHOCK GRAVITYMASTER timepiece

    By SGB outdoor on 18/09/2020
    Casio Computer Co., Ltd. today announced the Royal Air Force x G-SHOCK GRAVITYMASTER will be the second timepiece to be released as part of G-SHOCK’s partnership with the Ministry of Defence, in a deal brokered by IMG. G-SHOCK is an unbreakable timepiece built from a ‘Never Give Up’ philosophy that makes it perfectly equipped to support UK Servicemen – both on and off-duty – all over the world. […]
  • HOKA Signs New Sponsorship Agreement with NAZ Elite

    By SGB outdoor on 18/09/2020
    HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK) announces a new, multi-year, multi-million dollar agreement with the running team Northern Arizona (NAZ) Elite. HOKA, whose mission is to empower athletes of all levels to feel like they can fly, first partnered with the Flagstaff-based group in 2015. Since then, under the leadership of head coach and club founder Ben Rosario, the Flagstaff-based […]
  • Camping Gear Essentials from Snugpak

    By SGB outdoor on 29/07/2020
    ‘The Outdoors is Open Again’ As campsites around the country open up for business again and the Great Outdoors beckons, UK outdoor equipment manufacturer, Snugpak, offers a great range of essential items to enhance your camping experience. Keeping warm, dry and comfortable remain at the top of everyone’s list and what better way to enjoy what the outdoors has to […]
  • PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement

    By SGB outdoor on 29/07/2020
    PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibres, technical yarns and plastics. This new licensing agreement allows for Fiberpartner to develop the use of Primaloft’s groundbreaking PrimaLoft® Bio™ technology in multiple new industries. Fiberpartner CEO, Thomas Wittrup says, “We see an increasing demand for biodegradable polyester, […]
  • New SS21 Launches – The Original Muck Boot Company

    By SGB outdoor on 29/07/2020
      The Original Muck Boot Company will introduce its new Outscape and Forager styles for Spring ’21.  While the Muck Outscape is inspired by the popular Muckster II gardening collection and the Forager is based on classic Muck tall boot styles, both take on new silhouettes for more versatile end uses for today’s on-the-go consumer. The Muck Outscape was built […]
  • Ex-Team GB ultra runner to attempt ladies Guinness World Record for running the length of Great Britain

    By SGB outdoor on 10/07/2020
    On 16th  July, Carla Molinaro will attempt to break the ladies Guinness World Record for running the length of Great Britain from Land’s End to John O’Groats (LEJOG). The traditional LEJOG distance is 874miles and the current ladies World Record is 12 days, 11 hours, 6 minutes and 7 seconds. Carla is a Great British ultra-runner that has taken part […]
  • Planetary Consciousness Price 2020 is awarded to Dr. Rüdiger Fox

    By SGB outdoor on 10/07/2020
     In the context of the “Summer of Purpose” in Munich the Club of Budapest honours Dr Rüdiger Fox for his exemplary implementation of planetary consciousness  München / Unterföhring, 29. Juni 2020 – It was actually planned as part of a large three-day celebration at the Munich Trade Fair Centre on the occasion of the 80th birthday of Nobel Peace Prize […]