Industry Analysis

  • Nikwax’s founder scoops Personality of the Year at OutDoor by ISPO

    By SGB outdoor on 05/07/2019
    German trade publication Outdoor.markt held it’s tenth Trophy Awards in Munich on 1st July 2019, during the OutDoor by ISPO trade show. The industry’s best were awarded an Outdoor.markt Trophy from publishing house Jahr Top Special Verlag. There were seven categories judged by a panel of industry experts, awarding the year’s best brands, retailers, campaigns and innovations. This year, the […]
  • OutDoor 2015: Final Report and Statements

    By SGB outdoor on 20/07/2015
    Friedrichshafen – Due to its comprehensive overview of the market and strong attendance by all important decision makers, the OutDoor has confirmed its role as the outdoor industry’s leading international trade fair. 21,464 trade visitors (2014: 21,912) from 85 countries attended the 22nd edition of the show. “Once again, the OutDoor 2015 was the perfect opportunity to showcase new innovations […]
  • OutDoor takes on the market

    By SGB outdoor on 01/08/2011
    David Pittman reports on a vibrant, if reportedly quiet, OutDoor show. The official statistics say OutDoor 2011 was a record-breaking show, both in terms of exhibitors and visitor numbers. As to be expected, the first two days of the show felt busier from the floor than the second, which fell on a weekend. It was also notable the increased number […]
  • Brasher’s five-year plan

    By SGB outdoor on 01/08/2011
    Brasher’s new managing director Marco Ellerker has plans to grow the business in the coming years, while maintaining the brand’s heritage in the hills. David Pittman met up with him to find out more. Footwear brand Brasher’s new managing director, Marco Ellerker, is a man on a mission; a mission to grow the brand’s position in the UK and diversify […]
  • A design for life

    By SGB outdoor on 01/07/2011
    This spring saw the second group of students pass through the Performance Sportswear Design course at University College Falmouth. David Pittman went along to the graduate fashion show to see their final collections and speak to some of the students about their aspirations. The second annual fashion show for students graduating through University College Falmouth’s (UCF’s) Performance Sportswear Design course […]
  • NeoShell nips at Gore-Tex’s heels

    By SGB outdoor on 01/06/2011
    Performance fabric developer Polartec’s new NeoShell has inadvertently found itself squaring up against some of the biggest names in the outdoor trade. David Pittman reports NeoShell is Polartec’s new hardshell performance fabric, which it describes as the ‘most breathable, waterproof fabric available on the market today’. It allows actual air permeability, which Polartec says significantly improves moisture vapour transport, through […]
  • Getting back to nature

    By SGB outdoor on 01/06/2011
    Felicity Butcher speaks to camping booking website Campingninja about why the market for camping is growing and how making it more accessible is helping grow consumer interest. It is without doubt that camping has surged in popularity over the past year. Evidence includes a dramatic increase in web traffic to camping websites since the start of 2011 and a significant […]
  • Walking in a winter wonderland

    By SGB outdoor on 01/01/2011
    For many, the heavy snow and cold weather that caused travel chaos and brought everyday life to a shivering halt as winter took hold was not welcomed. However, those in the outdoor industry have their fingers crossed that it means a bumper few months for business Turn on a news broadcast during periods of exceptional winter weather and you’ll be […]
  • A Mountain Love Affair

    By SGB outdoor on 28/09/2009
    Chamonix is my spiritual home. It’s a place I can easily get to often for adventure, high mountains and inspiration. I met my wife there too despite the competition. It’s quoted that there is only one woman for every ten blokes. The actual summit dome of Mont Blanc is set back from the town and not that impressive, nevertheless the […]
  • Conservation Funding Reaches Half a Million

    By SGB outdoor on 01/09/2009
    In 2006 the outdoor industry set up an organisation to proactively look after its livelihood and most vital resource – the natural environment.  Since then, and from a standing start, the EOG Association for Conservation has funded fourteen projects contributing €300,000 to grass roots conservation projects worldwide. With almost 50 members, the Association this year has reached the impressive half […]