Industry News

  • HOKA ONE ONE Announces Sam Holness as Global Athlete Ambassador

    By SGB outdoor on 18/12/2020
    Endurance athlete sets his sights on becoming the first professional triathlete with autism HOKA’s latest edition to its global ambassador line up is Sam Holness, a 27-year-old triathlete from London – identified by the Shaw Trust as one of UKs the top 100 people with a disability. Nicknamed “Super-Sam”, he wants to change the world’s perception of people that are neurodiverse, showing that someone […]
  • KEEN Footwear Renews Partnership with Bradshaw Taylor

    By SGB outdoor on 18/12/2020
    KEEN Footwear are delighted to announce the renewal of its long-term partnership with outdoor specialists Bradshaw Taylor. Effective from January 1st, 2021, Bradshaw Taylor will be KEENs  distributor for the United Kingdom and Ireland. Having worked together since 2007, the renewed agreement is a testament to the positive long-term collaborative partnership between the two companies and ensures continued growth and success […]
  • New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel

    By SGB outdoor on 18/12/2020
    ARTILECT’s A/SYS® Technical Apparel System to Rethink Performance from the Skin Out; Established Team Brings Decades of Experience and Begins Partnerships with Select Global Retailers  BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a […]
  • EOCA’s Online Conservation Fundraiser for Green Friday is now live: Get your favourite outdoor gear AND make a difference!

    By SGB outdoor on 04/12/2020
    The European Outdoor Conservation Association (EOCA), together with 17 of its members are holding an online Green Friday Fundraiser and it is now live! In advance of Christmas, the online fundraiser enables customers to purchase gifts for themselves and their loved ones, while at the same time, making a difference by raising funds for conservation work around the world.  The […]
  • Sherpa Adventure Gear acquired by Bradshaw Taylor and new CEO named

    By SGB outdoor on 04/12/2020
    The specialist outdoor company will take over the brand and operations globally Sherpa Adventure Gear, the once wholly-owned subsidiary of Innov8 Partners, LLC announces today that it has finalised an agreement with UK-based specialist outdoor company, Bradshaw Taylor for the acquisition of the brand and its assets. Bradshaw Taylor will take over operations globally and utilise its expertise to foster […]
  • PrimaLoft, Inc. and Shanghai Challenge Textile Co., LTD Enter Global Partnership Agreement

    By SGB outdoor on 18/09/2020
      PrimaLoft, Inc., the leader in advanced material technology, is partnering with world class fabric manufacturer, Shanghai Challenge Textile Co., LTD, to exclusively produce PrimaLoft® Performance Fabrics. This partnership will utilize the strengths of each company’s market position to best serve PrimaLoft customers and more effectively deliver fabric innovations. “We view our partnership with Shanghai Challenge through the lens of […]
  • HOKA Signs New Sponsorship Agreement with NAZ Elite

    By SGB outdoor on 18/09/2020
    HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK) announces a new, multi-year, multi-million dollar agreement with the running team Northern Arizona (NAZ) Elite. HOKA, whose mission is to empower athletes of all levels to feel like they can fly, first partnered with the Flagstaff-based group in 2015. Since then, under the leadership of head coach and club founder Ben Rosario, the Flagstaff-based […]
  • PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement

    By SGB outdoor on 29/07/2020
    PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibres, technical yarns and plastics. This new licensing agreement allows for Fiberpartner to develop the use of Primaloft’s groundbreaking PrimaLoft® Bio™ technology in multiple new industries. Fiberpartner CEO, Thomas Wittrup says, “We see an increasing demand for biodegradable polyester, […]
  • Ex-Team GB ultra runner to attempt ladies Guinness World Record for running the length of Great Britain

    By SGB outdoor on 10/07/2020
    On 16th  July, Carla Molinaro will attempt to break the ladies Guinness World Record for running the length of Great Britain from Land’s End to John O’Groats (LEJOG). The traditional LEJOG distance is 874miles and the current ladies World Record is 12 days, 11 hours, 6 minutes and 7 seconds. Carla is a Great British ultra-runner that has taken part […]