Industry News

  • Fjallraven announces new partnership programme with the Highland Wildlife Park

    By SGB outdoor on 10/01/2020
    Fjallraven is delighted to announce it has entered into an exciting new partnership with the Royal Zoological Society of Scotland’s Highland Wildlife Park. Located near Aviemore in the Cairngorms National Park in Scotland, the Highland Wildlife Park is home to over 200 animals that are both native to Scotland and from the world’s mountain and tundra regions, including Fjallraven’s namesake, […]
  • 1000 Mile Socks Wins Award for New Trail Twin Pack

    By SGB outdoor on 10/01/2020
      Just a few months after its launch, the 1000 Mile Trail Sock is Winner in the Women’s Running Awards 2019.  Test panel comments included ‘great, comfortable, padded sock… and reasonably priced for socks that do such a good job’. Says Jack Galaun, owner of 1000 Mile Sportswear, ‘we’ve worked hard to produce a lower price point sock which still […]
  • Helinox continues investment in Europe to sustain impressive growth

    By SGB outdoor on 10/01/2020
    Helinox has revealed that it has met its ambitious growth targets in Europe during 2019, achieved on the back of strong investment in marketing and a focused sales strategy. The brand has also confirmed plans to build on this success during 2020, supported by the recent appointment of an experienced marketing consultant to drive activity in Europe, and a dedicated […]
  • AIR AMBULANCE CHARITY ENLISTS BERGHAUS TO EQUIP CREWS

    By SGB outdoor on 13/12/2019
    Medical charity the Great North Air Ambulance Service (GNAAS) has enlisted the support of Berghaus this winter. The Sunderland based brand has donated thousands of pounds worth of clothing and equipment for GNAAS staff to use during callouts across the North East and Cumbria. The kit that has been supplied by Berghaus includes waterproof and insulated jackets from the more […]
  • MYSTERY RANCH Releases “THE PROCESS”

    By SGB outdoor on 13/12/2019
    A Parallel Passions film focused on Ice Climbing & Pack Development MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, released today a new film in the brand’s “Parallel Passions” series, “THE PROCESS.” The film, which premiered last night before an audience at the Bozeman […]
  • Saucony athlete Williams nominated for The Running Awards

    By SGB outdoor on 13/12/2019
    The blog of Saucony athlete James Williams, James Runs Far, has been nominated in the Best Professional Running Blog category by The Running Awards. The aim of the blog is to give useful information to help other runners achieve their goals, which includes training, kit and nutrition advice, interviews with other inspirational runners and reviews of James’ races and challenges. […]
  • Rent-a-Snowsuit! Isbjörn reinforces commitment to reuse and reduce as first rental business is launched

    By SGB outdoor on 29/11/2019
    Premium technical and highly sustainable outdoor children’s wear brand, Isbjörn of Sweden, is to launch a rental business for its range of clothing for 0 to 16-year-olds. The rental business, which will run via the company website www.isbjornofsweden.com, will officially launch on 29 November 2019 (Black Friday) with the aim of reducing textile waste by reusing garments, while also making […]
  • Trek & Mountain celebrates 10th Anniversary

    By SGB outdoor on 29/11/2019
    Leading outdoor magazine, Trek & Mountain, is celebrating its 10th anniversary this month with a special edition featuring Sirs Chris Bonington and Robin Knox-Johnston, Europe’s highest peak Mt Elbrus, Yukon’s Grizzly Trail and a 11-page cover feature packed full of expert tips and advice from Montane athlete and three-time Everest summiteer Jon Gupta on maximising your chances of summiting when […]
  • SWINDON TRIATHLETE AND PR GURU CONFIRMED AS SUNDRIED AMBASSADOR

    By SGB outdoor on 22/11/2019
    Sara Tye the award-winning business and organisational development expert, top 500 international PR, serial entrepreneur and athlete, has been announced as the latest ambassador of Sundried, the active sports clothing company. Sara, a triathlete who trains for the half ironman distance 70.3, said “I was so honoured to be asked to be an ambassador of this awesome brand. Their commitment […]
  • Dynafit introduce a lifetime warranty for its ski bindings

    By SGB outdoor on 22/11/2019
    Ski touring specialist Dynafit is introducing a lifetime warranty for its ski bindings. The first manufacturer to introduce ‘tech bindings’ 35 years ago, Dynafit remains the worldwide market leader with 12 models in its range, all manufactured in Germany.  The company works with Caritas, employing people with disabilities and learning difficulties as part of its production line, and all products […]