Industry News

  • PrimaLoft, Inc. and Shanghai Challenge Textile Co., LTD Enter Global Partnership Agreement

    By SGB outdoor on 18/09/2020
      PrimaLoft, Inc., the leader in advanced material technology, is partnering with world class fabric manufacturer, Shanghai Challenge Textile Co., LTD, to exclusively produce PrimaLoft® Performance Fabrics. This partnership will utilize the strengths of each company’s market position to best serve PrimaLoft customers and more effectively deliver fabric innovations. “We view our partnership with Shanghai Challenge through the lens of […]
  • HOKA Signs New Sponsorship Agreement with NAZ Elite

    By SGB outdoor on 18/09/2020
    HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK) announces a new, multi-year, multi-million dollar agreement with the running team Northern Arizona (NAZ) Elite. HOKA, whose mission is to empower athletes of all levels to feel like they can fly, first partnered with the Flagstaff-based group in 2015. Since then, under the leadership of head coach and club founder Ben Rosario, the Flagstaff-based […]
  • PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement

    By SGB outdoor on 29/07/2020
    PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibres, technical yarns and plastics. This new licensing agreement allows for Fiberpartner to develop the use of Primaloft’s groundbreaking PrimaLoft® Bio™ technology in multiple new industries. Fiberpartner CEO, Thomas Wittrup says, “We see an increasing demand for biodegradable polyester, […]
  • Ex-Team GB ultra runner to attempt ladies Guinness World Record for running the length of Great Britain

    By SGB outdoor on 10/07/2020
    On 16th  July, Carla Molinaro will attempt to break the ladies Guinness World Record for running the length of Great Britain from Land’s End to John O’Groats (LEJOG). The traditional LEJOG distance is 874miles and the current ladies World Record is 12 days, 11 hours, 6 minutes and 7 seconds. Carla is a Great British ultra-runner that has taken part […]
  • Planetary Consciousness Price 2020 is awarded to Dr. Rüdiger Fox

    By SGB outdoor on 10/07/2020
     In the context of the “Summer of Purpose” in Munich the Club of Budapest honours Dr Rüdiger Fox for his exemplary implementation of planetary consciousness  München / Unterföhring, 29. Juni 2020 – It was actually planned as part of a large three-day celebration at the Munich Trade Fair Centre on the occasion of the 80th birthday of Nobel Peace Prize […]
  • OIA Conference & AGM 2020

    By SGB outdoor on 02/04/2020
    The OIA Conference and AGM 2020 took place at Shrigley Hall, Macclesfield in a challenging and testing time for the whole industry. Understandably under these conditions, there was a reduction in the number of delegates who attended due to the current situation, however, those in attendance praised the smooth adaptation and fluid nature of the agenda which reflected the shift […]
  • FashionUnited coronavirus coverage

    By SGB outdoor on 02/04/2020
    KEEN is a family-owned business and they have always led with their values in times of need (like disaster relief during the recent Australian Bushfires, working with Everyday Refugees to support displaced refugees in Jordan, their efforts in the aftermath of the Tohoku, Japan earthquake in 2011 and following the Indian Ocean tsunami in 2004 LINK.) So, as COVID-19 grew into […]

    By SGB outdoor on 02/04/2020
    – High-performance footwear brand cements its pedigree in the triathlon world as it joins forces with global superstar – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has today announced the signing of triathlon legend Jan Frodeno, as part of a multi-year deal that will see the Olympic champion and 3-time winner of the IRONMAN® World Championship in Kona don the brand’s […]
  • School Days Initiative

    By SGB outdoor on 06/03/2020