Industry News

  • NCC Events Appoints MCS to Promote Caravan, Camping & Motorhome Shows

    By SGB outdoor on 07/12/2018
    Leading outdoor specialist PR agency Media Contact Services (MCS) has been appointed by NCC Events to handle the public relations activity for the 2019 Caravan, Camping & Motorhome Show in February and the Motorhome & Caravan Show in October. Both consumer shows, which are owned and organised by NCC Events, are held annually at the NEC in Birmingham and provide […]
  • ISKO is back at Performance Days with ISKO Arquas™ 5.0, the latest generation of its innovative fabric collection for performance and outdoor apparel.

    By SGB outdoor on 07/12/2018
      Stretching the limits of sport and fashion – once again. ISKO Arquas™, the ultimate fabric collection combining ISKO’s expertise in woven technologies with sportswear and activewear innovation, is ready to inspire brands and designers around the world with its version 5.0. From its very creation, the ISKO Arquas™ platform has been bending the rules of fashion, activewear and outdoor with […]
  • Oboz Footwear celebrates 2 million tree plantings with Trees for the Future

    By SGB outdoor on 08/11/2018
    In celebration the Bozeman based footwear company will plant 2 trees for every pair sold for the months of November and December. In 2008, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, partnered with Trees for the Future to create the One More Tree program which plants a tree for every pair of Oboz […]
  • PrimaLoft, Inc. debuts PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable fibres Fibres using proprietary technology enable highly accelerated rate of biodegradation*

    By SGB outdoor on 26/10/2018
    PrimaLoft, Inc., a global leader in advanced material technology solutions, today introduced PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable* fibres. Developed over the last four years by PrimaLoft’s team of scientists and engineers, PrimaLoft achieved this textile breakthrough without affecting the performance characteristics of the insulation. In accelerated test conditions simulating a landfill environment (ASTM D5511), PrimaLoft® Bio […]

    By SGB outdoor on 19/10/2018
    The Oberalp Group, owner of the Dynafit and Salewa brands, is expanding its business operations and strengthening its position in the growing Asian market. Dynafit, with license partner K2, has now opened its own flagship store in Seoul. Situated in a central location, right in the middle of the Gangnam district, the store offers a stylish and creative environment to […]
  • SPORT 2000 International introduces new “Absolute” retail format

    By SGB outdoor on 05/10/2018
      The sports retail buying group SPORT 2000 International is introducing its new “Absolute” retail format in all member countries. The new concept reinforces SPORT 2000 International’s quality strategy and focuses on closer collaboration between retailers, the group, and suppliers.  Absolute is an international premium retail format that has been specially developed for the SPORT 2000 brand. SPORT 2000 is […]

    By SGB outdoor on 28/09/2018
    In line with Haglöfs’strategic initiative to move the brand forward internationally through improved consumer relevance and increased brand awareness in a global market, Haglöfs has recruited Andreas Engstrand as its new Global Marketing Director. Andreas is a multiple award-winning senior marketeer with 20 years of experience from some of the most well-renowned advertising agencies in the world, among others Åkestam.Holst, […]

    By SGB outdoor on 28/09/2018
    SOCKTOBER ON SCAFELL This October, Smartwool will launch “Socktober” a charitable project that raises funds to help repair and restore England’s highest mountain: Scafell Pike. Scafell Pike is located in the Lake District National Park, Cumbria, and is part of the Western Fells. The iconic mountain is visited by thousands of pairs of walkng boots scaling its heights each year to experience the views, […]

    By SGB outdoor on 21/09/2018
    Kendal Mountain Festival has again teamed with the iconic brand Patagonia, to host a five-date speaking and film tour featuring environmental adventure activists. The Patagonia Adventure Activists Tour will be delivered this autumn, bringing a diverse network of environmentally-conscious adventurers to the stage to share their first-hand accounts of the devastating impacts they have witnessed to the natural world. “Living […]

    By SGB outdoor on 07/09/2018
    Swedish outdoor brand Haglöfs strengthens its UK sales team with the appointment of Samantha Crouch as Key Account manager. In line with the company’s strategic directions to improve customer focus, build a well-balanced, premium distribution and strengthen its brand equity in a global market, Haglöfs has recruited Samantha Crouch as its Key Account Manager in the UK. She joins Haglöfs […]