Industry News

  • Lyon Equipment to distribute Steripen

    By SGB outdoor on 08/09/2017
    Lyon Equipment has confirmed that, due to the Katadyn Group acquisition of Steripen, it will take up the future UK distribution of Steripen branded products. Katadyn Group acquired the assets of Steripen, and its makers Hydrophoton, on 31 July 2017. Katadyn Group already owns many well-known brands including Katadyn, Optimus and Trek’n Eat. Roger Walch, Head of Sales at Katadyn […]
  • PrimaLoft updates industry benchmark insulation to include 55% recycled content

    By SGB outdoor on 08/09/2017
    PrimaLoft, Inc. (, the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, has updated its existing industry benchmark, PrimaLoft® Gold Insulation, to include 55% post-consumer recycled content.  The update is a continuation of the PrimaLoft brand’s commitment to providing sustainable, high performance products.  The company has a five-year sustainability goal to have at least 90% of […]
  • Introducing the BMC’s new recommended retail partners: Cotswold Outdoor and Snow+Rock

    By SGB outdoor on 01/09/2017
    British climbers and hill walkers will soon benefit from an exclusive range of benefits, thanks to an exciting new partnership between the British Mountaineering Council (BMC) and leading outdoor retailers Cotswold Outdoor and Snow+Rock. This September, Cotswold Outdoor and Snow+Rock will become the BMC’s recommended retail partner, supporting the BMC’s vital access, conservation, safety and youth work on behalf of […]

    By SGB outdoor on 18/08/2017
    Haglöfs has a proud heritage as an outdoor manufacturer since 1914, yet has never had its own physical retail presence in the UK – until now. Haglöfs’ parent company ASICS recently opened the doors to its largest flagship store ever, a state-of-the-art retail space located on London’s iconic Regent Street. The store will be home to all four ASICS brands […]

    By SGB outdoor on 18/08/2017
    Formed in a single outbuilding 40 years ago, Cotswold Outdoor has been inspiring adventures and providing top quality outdoor clothing, equipment, and expert advice since 1974. Its latest store is set to open in Bagshot, Surrey on August 26th with an official opening ceremony taking place at 9 am, led by Deputy Mayor of Surrey Heath, Cllr Dan Adams.  Located adjacent to Waitrose on […]
  • Tested Tough | Zac Efron’s Toughest Interview

    By SGB outdoor on 18/08/2017
    Zac Efron and his brother Dylan have applied to be gear testers for Columbia Sportswear. As part of the rigorous application process, the brothers endured a thorough interview with Columbia’s 93 year-old Chairman Gert Boyle. This two minute very funny clip and at times, rather awkward interview, was released on Columbia’s YouTube channel. Stay tuned for more this autumn, as Zac […]

    By SGB outdoor on 18/08/2017
    Fusion Lifestyle, the leading registered charity which provides quality sport, leisure and fitness activities to local communities across the country, today announced that its Great Outdoors campaign, now in its sixth successive year, is proving to be more popular than ever, with participation figures rising 14% year on year. The campaign, which sees classes take to the open air, was […]
  • Online Retail Giant Amazon Joins Outstanding Line-Up at Outdoors Future Camp

    By SGB outdoor on 11/08/2017
      One month to go – book your early bird place now! The Outdoors Industries Association (OIA) is pleased to announce that online retail giant Amazon will be joining the exceptional line-up of speakers at the upcoming Outdoors Future Camp – ISPO ACADEMY, taking place on 5thand 6th September in Ecclesall, Sheffield. The first ever conference and networking event designed […]
  • Bridgedale Steps in to help Gateshead Charity WinG

    By SGB outdoor on 04/08/2017
    Technical outdoor socks and accessories specialist, Bridgedale, has donated 500 pairs of its walking socks to a Gateshead charity, who provides a variety of educational programmes through outdoor activities for disadvantaged people of all ages and community groups in the area. WinG (Wayout in Gateshead) offers a wide selection of outdoor learning opportunities, through outdoor adventures such as rock climbing, […]
  • Lyon Equipment wins major Mountain Rescue training contract

    By SGB outdoor on 04/08/2017
    Cumbria-based outdoor business Lyon Equipment is celebrating a major success in securing a high-profile training contract with Mountain Rescue England and Wales (MREW). Earlier this year, MREW invited tenders to train a group of MREW members to become technical rope rescue instructors in their regions.  Lyon Equipment was delighted to learn that its tender was successful, and training will commence […]