Industry News

  • CORDURA® SUSTAINS SIX YEAR SUCCESS WITH FOUR CATEGORY WINS AT ISPO TEXTRENDS 2020

    By SGB outdoor on 31/01/2020
    INVISTA’S CORDURA® fabric announces a sixth consistent year of multiple winning entries in the ISPO Textrends awards – the key platform for performance textiles for apparel & gear Fall/Winter 2021/22.  This year wins for CORDURA® fabrics span four major textile award categories out of the ten at the ISPO Munich show 26-29 January 2020. A key factor in the year-on-year […]
  • Mountain Hardwear appoints Danny Harkin as Brand Director EMEA

    By SGB outdoor on 31/01/2020
    As part of its long-term global brand strategy, Mountain Hardwear has appointed Danny Harkin as Brand Director EMEA with responsibility for product, marketing and sales across Europe. Based in Mountain Hardwear’s EU headquarters in Geneva, Danny will continue the brand’s aligned global brand strategy to drive commercial success and build the brand in European markets. Danny previously worked at The […]
  • Everest summiteer and world record adventurer, Holly Budge, takes on the iconic Kathmandu Coast to Coast Race across New Zealand.

    By SGB outdoor on 31/01/2020
    Kathmandu Coast To Coast is one of the most iconic multi-sport race in New Zealand. The race has been deemed ‘a rite of passage’ for multisport athletes from around the world and with over 20,000 people having completed the event in the 37 years to date, only the world’s best athletes succeed. The top athletes cover the entire course in […]
  • HOKA ONE ONE PARTNERS WITH ‘A MILE IN HER SHOES’ CHARITY

    By SGB outdoor on 31/01/2020
    – Disruptive running footwear brand supports homeless women in London as part of its ongoing commitment to diversity and inclusion – (LONDON, EMEA.), January 27th, 2020 — HOKA ONE ONE®, a division of Deckers Brands, has announced a partnership with London-based women’s homeless charity ‘A Mile in Her Shoes’ – part of the high-performance brand’s commitment to helping individuals from […]
  • STORM APPOINTS NEW HEIGHTS AS UK OUTDOOR DISTRIBUTOR

    By SGB outdoor on 24/01/2020
    Leading supplier of cleaning, waterproofing and aftercare products for outdoor clothing, footwear and equipment, STORM CARE SOLUTIONS is pleased to announce the appointment of New Heights as its new UK distributor.  The company will focus on promoting STORM’s eco-friendly range of products into UK outdoor retail. New Heights has been brought on board to help push STORM products to the […]
  • MYSTERY RANCH Employee Pack Build Auction Launches at SHOT and Outdoor Retailer Tradeshows

    By SGB outdoor on 24/01/2020
    MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, announced today an Employee Pack Build program and online auction to commemorate the brand’s 20th anniversary, highlight their talented employees, and raise funds for the Station Foundation. A total of 10 iconic Mystery Ranch packs […]
  • Leading material technology experts establish new licensing business unit aimed at sharing technology and brand

    By SGB outdoor on 24/01/2020
    PrimaLoft, Inc., the leader in advanced material technology, today announced the establishment of a new business unit that will focus on licensing the company’s technologies and constant innovation through the PrimaLoft® Brand. Jochen Lagemann, currently serving as Senior Vice President and Managing Director – Europe & Asia, will be taking on the new role of President PrimaLoft Licensing. Mr Lagemann […]
  • Fjallraven announces new partnership programme with the Highland Wildlife Park

    By SGB outdoor on 10/01/2020
    Fjallraven is delighted to announce it has entered into an exciting new partnership with the Royal Zoological Society of Scotland’s Highland Wildlife Park. Located near Aviemore in the Cairngorms National Park in Scotland, the Highland Wildlife Park is home to over 200 animals that are both native to Scotland and from the world’s mountain and tundra regions, including Fjallraven’s namesake, […]
  • 1000 Mile Socks Wins Award for New Trail Twin Pack

    By SGB outdoor on 10/01/2020
      Just a few months after its launch, the 1000 Mile Trail Sock is Winner in the Women’s Running Awards 2019.  Test panel comments included ‘great, comfortable, padded sock… and reasonably priced for socks that do such a good job’. Says Jack Galaun, owner of 1000 Mile Sportswear, ‘we’ve worked hard to produce a lower price point sock which still […]
  • Helinox continues investment in Europe to sustain impressive growth

    By SGB outdoor on 10/01/2020
    Helinox has revealed that it has met its ambitious growth targets in Europe during 2019, achieved on the back of strong investment in marketing and a focused sales strategy. The brand has also confirmed plans to build on this success during 2020, supported by the recent appointment of an experienced marketing consultant to drive activity in Europe, and a dedicated […]