Archived Content

  • OBERALP EXPANSION IN ASIA

    By SGB outdoor on 19/10/2018
    The Oberalp Group, owner of the Dynafit and Salewa brands, is expanding its business operations and strengthening its position in the growing Asian market. Dynafit, with license partner K2, has now opened its own flagship store in Seoul. Situated in a central location, right in the middle of the Gangnam district, the store offers a stylish and creative environment to […]
  • FROM ITS MAINSTREAM TO MOUNTAIN COLLECTION OBOZ INTRODUCE THE SAPPHIRE LOW

    By SGB outdoor on 19/10/2018
     The Sapphire Low is part of the ‘Main Street to Mountains’ collection from Oboz which offers versatile styles that aim to balance a refined, fashionable look with trail-ready features. Oboz designed the collection by carefully examining the anatomical and biomechanical differences of women’s feet, ankles and legs to create a New Fit System from the ground up.  Designed with women […]
  • SPORT 2000 International introduces new “Absolute” retail format

    By SGB outdoor on 05/10/2018
      The sports retail buying group SPORT 2000 International is introducing its new “Absolute” retail format in all member countries. The new concept reinforces SPORT 2000 International’s quality strategy and focuses on closer collaboration between retailers, the group, and suppliers.  Absolute is an international premium retail format that has been specially developed for the SPORT 2000 brand. SPORT 2000 is […]
  • MONTANE® AND PRIMALOFT TO MAKE HIGH PERFORMANCE DEBUT AT KENDAL MOUNTAIN FESTIVAL

    By SGB outdoor on 05/10/2018
    Celebrating a partnership which spans more than 15 years, innovative British brand Montane®will again team up with materials science company PrimaLoft, this time for the first time at Kendal Mountain Festival, which runs from 15 to 18 November. Focus at the festival will be on PrimaLoft’s first loose-fill insulation, PrimaLoft®Insulation ThermoPlume®, which is the closest any synthetic insulation has come […]
  • HAGLÖFS SKUTA MID PROOF™ ECO | STAY DRY AND COMFORTABLE IN CHALLENGING CONDITIONS

    By SGB outdoor on 05/10/2018
    The Haglöfs Skuta Mid PROOF™ Eco (SRP £120) is a supportive and tough trekking mid-boot with a wide forefoot for extra comfort, developed in association with ASICS. It provides the wearer with a perfect grip on treacherous, slippery trails, and it’s made with our sustainable waterproof membrane, PROOF™, which is a fluorocarbon-free material and a recycled lining. With this boot, […]
  • NEW GLOBAL MARKETING DIRECTOR TO HAGLÖFS

    By SGB outdoor on 28/09/2018
    In line with Haglöfs’strategic initiative to move the brand forward internationally through improved consumer relevance and increased brand awareness in a global market, Haglöfs has recruited Andreas Engstrand as its new Global Marketing Director. Andreas is a multiple award-winning senior marketeer with 20 years of experience from some of the most well-renowned advertising agencies in the world, among others Åkestam.Holst, […]
  • THIS “SOCKTOBER” SMARTWOOL AIMS TO REPAIR & RESTORE SCAFELL PIKE

    By SGB outdoor on 28/09/2018
    SOCKTOBER ON SCAFELL This October, Smartwool will launch “Socktober” a charitable project that raises funds to help repair and restore England’s highest mountain: Scafell Pike. Scafell Pike is located in the Lake District National Park, Cumbria, and is part of the Western Fells. The iconic mountain is visited by thousands of pairs of walkng boots scaling its heights each year to experience the views, […]
  • KENDAL MOUNTAIN FESTIVAL ANNOUNCE 2018 PATAGONIA ADVENTURE ACTIVISTS TOUR

    By SGB outdoor on 21/09/2018
    Kendal Mountain Festival has again teamed with the iconic brand Patagonia, to host a five-date speaking and film tour featuring environmental adventure activists. The Patagonia Adventure Activists Tour will be delivered this autumn, bringing a diverse network of environmentally-conscious adventurers to the stage to share their first-hand accounts of the devastating impacts they have witnessed to the natural world. “Living […]
  • Tenson MPC Extreme – Maximising The Lifespan Of Fabrics

    By SGB outdoor on 21/09/2018
    The 3-layer MPC Extreme Dermizax material is a top performing waterproof fabric used for Tenson’s most specialised lines, featuring a highly efficient waterproof membrane with maximum breathability. It is well known for being one of the most durable fabrics on the market. A regular Tenson MPC garment, depending on the style, fabric and MPC level, could keep its wind-and-waterproofness and […]
  • BE A ‘WILD RAMBLER’ WITH KOMPERDELL

    By SGB outdoor on 21/09/2018
    Komperdell poles are trusted and used by some of the world’s best mountaineers from the top end, technical ultra-light, carbon poles to everyday walking poles.  All the poles are designed and made in Komperdell’s own factory in the heart of the Austrian Alps. TheWild Rambler is a new introduction into the hiking category for winter, it boasts the Classic Komperdell […]