Product News

  • NEW SAWTOOTH II COLLECTION FROM OBOZ

    By SGB outdoor on 15/03/2019
    It takes enduring fit, feel and performance to remain a best-selling collection for over an entire decade. Now, Oboz has re-imagined the all-around favourite all-terrain hiker with new features designed specifically for today’s outdoor adventures – ensuring unbeatable comfort and performance mile after mile. The Sawtooth II brings another level of streamlined functionality to the trail with breathable mesh panelling, […]
  • CRUNCH THE STENCH

    By SGB outdoor on 15/03/2019
    Polygiene has fast become the leading brand in preventing odour-causing bacteria from sweat.  In just over ten years, the Swedish company has reached a recognition at almost one in five* people for it’s ingenious ‘Stays Fresh’ branded solution.   Odor Crunch is Polygiene’s answer to the problem of our clothes picking up external, everyday odours – smells like cooking fumes, cigarette […]
  • PRIMALOFT®CROSS CORE™ SERIES – MORE WARMTH LESS WEIGHT

    By SGB outdoor on 15/03/2019
    Fusion of multiple PrimaLoft technologies create next-level comfort and performance PrimaLoft, Inc. once again proves its role as a global leader in advanced material technology, with the introduction of the PrimaLoftCross Core Series. This new product platform combines existing PrimaLoft materials with revolutionary new technologies to provide superior product performance. The initial products are fused with Aerogel, which has long […]
  • G-SHOCK ANNOUNCED AS AN OFFICIAL PARTNER TO THE MINISTRY OF DEFENCE

    By SGB outdoor on 04/03/2019
    Today, G-SHOCK and the Ministry of Defence announced a new partnership, positioning the watch brand as an official partner to the Ministry of Defence and HM Armed Forces. The collaboration will see the launch of a bespoke collection of G-SHOCK watches from the brand’s iconic Master of G product category. Covering sea, land and air the timepieces correspond to the […]
  • Vango Wins Big at 2019 Camping Awards

    By SGB outdoor on 15/02/2019
    Vango’s Tahiti 800XL Tent wins ‘Best Inflatable Tent’ category. Leading outdoor equipment manufacturer Vango has won the sought-after ‘Best Inflatable Tent’ award for its Vango Tahiti 800XL tent at this year’s Camping Magazine Tent Awards. The annual awards celebrate the most innovative and technical outdoor products on today’s market, with winners carefully selected by a panel of industry experts, including […]
  • Houdini’s new Houdi features Polartec® Power AirTM and sheds just a fraction of its fibres compared to conventional fleece

    By SGB outdoor on 08/02/2019
    A milestone in the quest to limit microfibre release into the oceans. Polartec’s brand new revolutionary Power Air fabric is revealed this week as the centerpiece to Swedish outdoor brand, Houdini Sportswear’s, new Power Air Houdi. A next-generation fleece jacket which sheds five times fewer microfibres than other high-quality fleece and only a fraction compared to regular fleece. The result […]
  • Vango scoops customer satisfaction awards for third year running

    By SGB outdoor on 08/02/2019
    Leading outdoor equipment manufacturer Vango has won the coveted ‘Best Backpacker Tents Award’ at The Camping and Caravanning Club’s Tent Owner Satisfaction Awards for the third year in a row. The award was presented at a star-studded industry dinner at The Midland Hotel in Manchester on Thursday 17 January 2019, hosted by TV presenter and Camping and Caravanning Club President, […]
  • TILLEY LAUNCH THE POLARIS HAT – WITH HIDDEN EXTRAS

    By SGB outdoor on 25/01/2019
    ThePolaris hat from Tilley is new for spring/summer 2019 and features 3XDRY® Bio PFC freefinishing technology, from Swiss fabric specialistSchoeller, that is based on renewable resources.  Mimicking the protective plant cuticle that repels morning dew and heavy rain it fends off water and dirt so effectively it literally runs of the fabric, while the interior absorbs moisture and wicks it […]
  • Isbjörn of Sweden unveils new branding to empower and equip the adventurers of tomorrow

    By SGB outdoor on 25/01/2019
    Premium outdoor children’s clothing and accessories manufacturer, Isbjörn of Sweden, is set to reveal a new brand image at the forthcoming ISPO Show in Munich, stand A2-225, in early February 2019. Symbolising both empowerment and enjoyment for young outdoor enthusiasts, Isbjörn’s new logo features a happy Polar Bear (Isbjörn in Swedish) who encompasses freedom, unity, Nordic nature, positive energy, and […]
  • Polartec Introduces First Fabric Technology Engineered to Reduce Fibre Shedding: Polartec® Power Air™

    By SGB outdoor on 07/12/2018
    Polartec, the premium provider of innovative and sustainable textile solutions, announces Polartec® Power Air™, the first fabric technology engineered to reduce fibre shedding.  By encapsulating lofted fibres within a multilayer, continuous yarn fabric construction, this revolutionary new platform offers advanced thermal efficiency that is proven to shed five times less than other premium ‘mid-layer’ weight fabrics. Insulation that effectively regulates […]