Product News

  • Hanwag – OTS 2017 Preview

    By SGB outdoor on 23/06/2017
    German bootmaker Hanwag will extend its award-winning Tatra collection for 2018, introducing both an updated version of the original Tatra as well as a new, lightweight model suited to less demanding terrain. Tatra II GTX A tailored fit, superb comfort and outstanding stability, these characteristics have cemented the Tatra’s position as Hanwag’s bestselling trekking boot family. For SS18, Hanwag will […]
  • FOX sales force is currently on tour with the SP18 collection at a number Roadshow stops around the UK.

    By SGB outdoor on 23/06/2017
    Are you are looking to add an in-demand exciting brand to your stores portfolio?  A brand which attracts a new customer base directly from the fast-growing outdoor sports and cycling market sector? FOX could well be the brand for you. Since 1974 FOX have been a leading force in the development of technical performance apparel and protective equipment for the […]

    By SGB outdoor on 23/06/2017
    Fending off fierce competition from a field of some 330 entries, KEEN footwear are delighted to add to their ever growing trophy cabinet, after being awarded a highly coveted Industry award for their new EVOFIT ONE sandal, at the 2017 OutDoor Trade Fair in Friedrichshafen. The OutDoor Industry Award is one of the leading international design awards for companies in […]
  • Bring the Performance of Your Base & Mid Layers Back to Life with STORM

    By SGB outdoor on 23/06/2017
    When working effectively, a good base or mid layer wicks moisture to keep you dry and feeling fresh – imperative during exertive outdoor activities when the weather heats up! However, if the material is compromised the garment can become ineffective, resulting in uncomfortably damp and smelly fabric next to your skin. STORM’s Base & Mid Layer Washcan improve the manufactured […]
  • Lyon Equipment launches new B2B system

    By SGB outdoor on 02/06/2017
    Leading UK outdoor distributor Lyon Equipment is launching a new B2B website for retail partners. Already renowned for its efficient customer service, Lyon Equipment wanted to give retailers access to real-time stock information and simplify the order process. A new B2B system was therefore developed featuring a full product catalogue across all brands with current stock levels, cut-and-paste product text, […]

    By SGB outdoor on 02/06/2017
    (Find out more at OutDoor Show Friedrichshafen, 18-21 June 2017, stand A1-415) PrimaLoft, Inc. (, the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, today announced it has developed an enhanced collection of Performance Fabrics and Yarn technologies, resulting in more year-round product applications and elevated consumer comfort.  Available to brand partners immediately, designers now have […]

    By SGB outdoor on 26/05/2017
    Luci Lights are the outdoor enthusiasts new best friend – every light is solar powered, waterproof, bright and never needs batteries and provide hours of ‘free’ light by solar recharging – complete in a rugged, compact lightweight package. Luci has three convenient modes including a high visibility emergency flashing setting making them the ideal lantern for camping, backpacking and travel.  […]
  • GORE BIKE WEAR® and GORE RUNNING WEAR® Combine to Form GORE® wear

    By SGB outdoor on 24/05/2017
    As of spring/summer 2018, GORE® wear underlines its leadership in innovative functional apparel for runners and cyclists. By combining the existing brands, GORE® wear will offer even more advantages for the retailer than ever before – as well as unite the fans of each brand under one roof. • GORE® wear reflects changing consumer behaviour more accurately, from pure running […]

    By SGB outdoor on 19/05/2017
    UNEEK EXO  Inspired by the desire to challenge conventional construction and long-standing production techniques, the launch of KEEN’s visually disruptive UNEEK sandal in 2014 took the footwear industry by storm. Built around the sophisticated simplicity of two cords and a sole, this vagabond swiftly became coveted, adopted and loved by fans across the globe, who were drawn to its distinctive […]

    By SGB outdoor on 11/05/2017
    Sealskinz, the British Endurance Accessories manufacturer, have strengthened their position as market leader by winning a significant four year contract with Leidos Supply Ltd supplying the Ministry of Defence and UK Armed Forces.  As official waterproof sock supplier, Sealskinz will provide its thin, knee length waterproof socks for use in training and operations across the world.  The first production is […]