Product News

  • HOKA ONE ONE launch Challenger ATR 5 with GORE-TEX product technology

    By SGB outdoor on 15/11/2019
    The innovative and popular HOKA ONE ONE Challenger ATR 5 now comes with GORE-TEX technology, gearing off-road runners for the harshest of conditions Available from 15th November on hokaoneone.eu CHALLENGER ATR 5 GTX (£125) One of HOKA’s most popular off-road options can now handle everything from rainy trails to snowy roads thanks to the introduction of industry-leading GORE-TEX product technology. […]
  • SALOMON DETAILS SUSTAINABILITY OBJECTIVES IN PLAY MINDED PROGRAM

    By SGB outdoor on 15/11/2019
     UNVEILS CONCEPT FOR RUNNING SHOE THAT CAN BE RECYCLED INTO A SKI BOOT  BY 2030, SALOMON PLEDGES TO REDUCE ITS CARBON EMISSIONS BY 30%   Salomon Sports, the global leader in trail running and winter sports equipment, is proud to announce details of its new Play Minded Program, which addresses the outdoor company’s immediate and long-term commitment to operate its business […]
  • Correctly Caring for Outdoor Footwear this Winter Will Keep It Performing Better for Longer

    By SGB outdoor on 01/11/2019
    Adverse winter weather conditions such as rain and snow resulting in wet and muddy trails can take their toll on outdoor shoes and boots, leaving them caked in dirt and losing performance. Over time dirt masks the water-repellent treatment on footwear, meaning the outer material starts absorbing water – resulting in damp and soggy feet! Correctly – and regularly cleaning […]
  • Keeps Kids Visible & Safe in the Dark with GP Batteries’ New Kids Headtorch

    By SGB outdoor on 01/11/2019
    As the nights draw in and visibility becomes poorer during the darker afternoons and evenings, it’s important for kids to be able to be easily seen on their way home from school. Helping to keep kids visible in darker conditions, GP BATTERIES DISCOVERY CH31 is a new vibrantly coloured headtorch that helps maintain visibility in the dark.   Offering a […]
  • 70% OF CRAGHOPPERS AUTUMN/WINTER 2020 RANGE TO BE MADE FROM RECYCLED MATERIALS

    By SGB outdoor on 01/11/2019
     Last week, it was announced at the Craghoppers A/W2020 International Range Launch, by Sales Director, James McNamara that 70% of the range will be made from recycled materials. This is up from 12% for A/W2019, which is a significant increase for the brand. From new waterproof jackets to the much loved Kiwi trousers, each garment has been carefully created to […]
  • HOKA ONE ONE Announces New Capsule Collection with Opening Ceremony

    By SGB outdoor on 01/11/2019
    HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK) announces a new collaboration with a fashion brand and retailer Opening Ceremony. The new capsule collection will feature three re-releases of classic HOKA product with designs inspired by Opening Ceremony and its pioneering global influence within the space between streetwear and fashion. “At HOKA, we act boldly and aim to do the unexpected, and […]
  • BRANDNATION SERVES UP AN ACE WITH SLINGER BAG WIN

    By SGB outdoor on 25/10/2019
    Slinger Bag, the new, crowdfunded start-up that has captured the tennis world’s imagination by creating the world’s most versatile tennis ball launcher, has selected Brandnation to handle its global brand communications ahead of its upcoming launch. Following a hugely successful crowdfunding campaign that raised over $1 million, Slinger Bag is preparing to take its revolutionary tennis ball launcher to market […]
  • ODLO INTRODUCES WEARABLE HEATING TECHNOLOGY

    By SGB outdoor on 25/10/2019
    Seamless thermal flexibility to adapt to the modern world In the age of Artificial Intelligence and the Internet of Things, the wait for frictionless, personalised and highly adaptable sportswear has been far too long.  Not one to back down from a challenge, ODLO’s innovative product team has developed I-THERMIC: An intelligent thermal technology mid-layer that regulates heat via an integrated […]
  • Mammut Taiss Light Mid GTX – takes life in its stride

    By SGB outdoor on 25/10/2019
    Mammut places great importance on low weight and lasting durability, combined with high performance, in mountaineering footwear and the Taiss Light Mid GTX [£349] does not disappoint. Two of the key technologies used in these boots are: Contact Control® and Vibram® Litebase – ensuring an optimum balance between lightweight, durability and performance. The Contact Control® Technology supports the goal of reducing […]
  • Finisterre become first fashion brand in the world to collaborate with Aquapak, a 100% water soluble plastic bag which breaks down harmlessly into non-toxic biomass in soil and sea.

    By SGB outdoor on 14/10/2019
    Since day one, Finisterre has taken a pioneering approach to make better and more sustainable products, challenging and innovating, seeking alternatives to what has gone before. Each year, it’s estimated that 8 million metric tons of plastic ends up in our oceans[1], this is why Finisterre believe that single-use is no use and in 2018 they made a commitment to […]