• Morpher – the flat folding bike helmet for campers and caravaners

    By SGB outdoor on 11/08/2017
    The award winning Morpher folding helmet is an essential piece of kit for anyone who travels with bikes, it folds flat in seconds, making it easy to pack and store away when not in use. The Morpher Helmet is fully CE and CPSC safety certified and available in a range of colours including glossy black and white, matt black and […]
  • GORE BIKE WEAR® and GORE RUNNING WEAR® Combine to Form GORE® wear

    By SGB outdoor on 24/05/2017
    As of spring/summer 2018, GORE® wear underlines its leadership in innovative functional apparel for runners and cyclists. By combining the existing brands, GORE® wear will offer even more advantages for the retailer than ever before – as well as unite the fans of each brand under one roof. • GORE® wear reflects changing consumer behaviour more accurately, from pure running […]
  • Sealskinz launch IAMENDURANCE campaign

    By SGB outdoor on 10/11/2015
    A new multichannel campaign from Sealskinz offers inspirational insight into some of the ordinary people out there who’ve overcome extraordinary challenges to reach their sporting potential. Asking the question: ‘What does endurance mean to you?’ through a series of dynamic films and content from athletes and ordinary fans of the great outdoors. The campaign kicks off with a short film […]
  • GORE introduce the next generation GORE WINDSTOPPER

    By SGB outdoor on 09/11/2015
    L. Gore & Associates is taking the next generation of its versatile, totally windproof and extremely breathable functional fabrics to market in autumn 2016, giving it a new name: GORE WINDSTOPPER. With the new GORE WINDSTOPPER product technologies, GORE has opened up a whole new range of possibilities. The main focus of GORE WINDSTOPPER products is total windproofness and maximum breathability. […]
  • Garmin launches updated Garmin Connect Mobile application

    By SGB outdoor on 22/10/2015
    Garmin International Inc. today announced updates to Garmin Connect Mobile, an intuitive application where Garmin users can easily find the information, data and features that are important to them. With this update, the app now has a modern and colorful design, with a new graphical interface that can be tailored to the user based on individual interests. Whether users are […]
  • Sealskinz launch first ever Spring/Summer collection

    By SGB outdoor on 25/09/2015
    Sealskinz, is launching its first ever collection for Spring / Summer.  For more than 17 years, the company has been designing and manufacturing waterproof, breathable products that make the Great Outdoors more accessible. Whilst entering the Spring / Summer market may seem like quite a departure for Sealskinz, it is in fact an obvious step forward for the company as […]
  • Wiggle Celebrates Launch of New Global Distribution Centre

    By SGB outdoor on 24/09/2015
    Wiggle will celebrate the official opening of its new multi-million pound distribution centre at the Citadel Logistics Centre with a short ceremony on Friday 25th September, 2015.  Wiggle’s Chief Executive, Stefan Barden will officiate at the opening of the facility that completes the company’s relocation of its global distribution base from Portsmouth to Wolverhampton. The 150-mile move to Wolverhampton was two years […]
  • 2pure and TOMTOM join forces on the BANDIT Action Cam

    By SGB outdoor on 25/08/2015
    2pure Ltd is pleased to announce their appointment as distributor for the TomTom Bandit Action Camera to the Cycling, Outdoor, and Snow markets within the UK. Following a successful launch in the Consumer Electronics market earlier this year, TomTom and 2pure will work together to build a presence in these specialist sports channels. George Bowie, MD of 2pure said:  “We […]
  • Shimano introduce Mountain Touring Footwear line

    By SGB outdoor on 16/07/2015
    For the all-conditions adventurer Shimano is introducing a new Mountain Touring footwear line featuring two new models, the XM9 and the XM7. Designed by and for serious explorers looking to push the limits of their endurance, these shoes are tailored to the dynamic, rugged terrain encountered in adventure cycling. Perfect for changing altitude and climate conditions without sacrificing mobility or […]
  • WIGGLE READY TO ROLL WITH MAJOR NEW MARKETING CAMPAIGN

    By SGB outdoor on 17/04/2015
    Wiggle, the UK’s biggest online cycle and tri-sports retailer, is set to launch a major new, multi-million pound, multi-channel marketing campaign with the theme ‘This Is How We Roll’. The new campaign reinforces another year of major growth for Wiggle, with global sales up significantly last year, and ambitious plans to replicate this in 2015. The new marketing campaign aims […]