• GORE introduce the next generation GORE WINDSTOPPER

    By SGB outdoor on 09/11/2015
    L. Gore & Associates is taking the next generation of its versatile, totally windproof and extremely breathable functional fabrics to market in autumn 2016, giving it a new name: GORE WINDSTOPPER. With the new GORE WINDSTOPPER product technologies, GORE has opened up a whole new range of possibilities. The main focus of GORE WINDSTOPPER products is total windproofness and maximum breathability. […]
  • Introducing Keela’s ProSport Winter Jacket

    By SGB outdoor on 29/10/2015
    If you enjoy swapping between skis, crampons and four-season boots, then you need a versatile jacket that can keep you protected and comfortable. Keela’s ProSport winter jacket enables you to do just that, whilst also looking good when spending time of the hill with its urban fresh look. Made using Keela’s award-winning System Dual Protection (SDP), the ProSport is fully […]
  • Keela chose Primaloft Gold for Belay and Sherpa jackets

    By SGB outdoor on 23/10/2015
    PrimaLoft Gold one of the highest performing insulations on the market for warmth, water resistance, softness and compressibility has been chosen by Keela  for  two of it’s most popular thermal jackets, the Sherpa and Belay Pro. The Sherpa combines Keela’s own Flylite t echnology with the benefits of Primaloft Gold to create a fantastically versatile, lightweight and durable performance jacket. The outer fabric […]
  • TEKO is Chosen to Exhibit at Innovate 2015 with its Award Winning ‘REGENERATE ME’ Sock

    By SGB outdoor on 21/10/2015
    Teko is pleased to announce that it has been selected from over 500 applicants to be part of the Innovate 2015 exhibition, which showcases the best of UK innovation. Hosted by UK Trade & Investment and Innovate UK, the event, which takes place from 9–10thNovember 2015 at Old Billingsgate, London, brings together over 150 exhibitors and 200 speakers representing the […]
  • Helly Hansen reveals #WELOVERAIN survey results

    By SGB outdoor on 09/10/2015
    Helly Hansen, reveals the average Brit spends the equivalent of five months of their life talking about the weather. A poll of 2,000 adults conducted by Helly Hansen has found the classic British stereotype of always talking about the weather is true, with the subject coming up three times in a typical day. The temperature, sunshine or rain lasting comes […]
  • Columbia Sportswear Unveils “Tested Tough” New Global Brand Platform

    By SGB outdoor on 09/10/2015
    Columbia Sportswear today launched “Tested Tough,” a new long-term, global brand platform, inspired by the company’s Pacific Northwest heritage and the original Tough Mother campaign that featured current Chairman, Gert Boyle, and her son current CEO, Tim Boyle. “Tested Tough isn’t just an ad campaign or tagline, it’s the promise of our seventy-seven year-old brand. It’s what motivates each and […]
  • Sealskinz launch first ever Spring/Summer collection

    By SGB outdoor on 25/09/2015
    Sealskinz, is launching its first ever collection for Spring / Summer.  For more than 17 years, the company has been designing and manufacturing waterproof, breathable products that make the Great Outdoors more accessible. Whilst entering the Spring / Summer market may seem like quite a departure for Sealskinz, it is in fact an obvious step forward for the company as […]
  • Rohan and Gift Your Gear call on outdoor community

    By SGB outdoor on 22/09/2015
    Rohan stores and Gift Your Gear are giving clothing hoarders the chance to donate their old outdoor clothes before 30th September to help their local community. Rohan is supporting Gift Your Gear, an independent nationwide initiative that provides outdoor clothing and equipment to UK community organisations, youth groups and charities working with young people in the outdoors. Anyone who wishes […]
  • Superfeet Signs Brand Ambassadors to Put Insoles to the Ultimate Test

    By SGB outdoor on 02/09/2015
    Insole company Superfeet is proud to present its top line up of ambassadors, who have been putting the brand’s premium range of performance insoles to the test.. Perfect for endurance events such as triathlons, Superfeet insoles help adapt the flat midsole of the footwear to the three-dimensional foot. The distinct Superfeet shape helps to stabilise the foot, helping to reduce […]
  • Haglöfs 19FOURTEEN: Urban products for Outdoor people

    By SGB outdoor on 01/09/2015
    19FOURTEEN is Haglöfs’ Outdoor Lifestyle concept, consisting of products for everyday use. While creating 19FOURTEEN, Haglöfs drew not only on its heritage and long tradition of craftsmanship but also on the company’s expertise in modern materials, technical function and advanced constructions. The result is a timeless collection for people who lead active lives that flow between the city and nature. […]