• Helly Hansen reveals #WELOVERAIN survey results

    By SGB outdoor on 09/10/2015
    Helly Hansen, reveals the average Brit spends the equivalent of five months of their life talking about the weather. A poll of 2,000 adults conducted by Helly Hansen has found the classic British stereotype of always talking about the weather is true, with the subject coming up three times in a typical day. The temperature, sunshine or rain lasting comes […]
  • Columbia Sportswear Unveils “Tested Tough” New Global Brand Platform

    By SGB outdoor on 09/10/2015
    Columbia Sportswear today launched “Tested Tough,” a new long-term, global brand platform, inspired by the company’s Pacific Northwest heritage and the original Tough Mother campaign that featured current Chairman, Gert Boyle, and her son current CEO, Tim Boyle. “Tested Tough isn’t just an ad campaign or tagline, it’s the promise of our seventy-seven year-old brand. It’s what motivates each and […]
  • Sealskinz launch first ever Spring/Summer collection

    By SGB outdoor on 25/09/2015
    Sealskinz, is launching its first ever collection for Spring / Summer.  For more than 17 years, the company has been designing and manufacturing waterproof, breathable products that make the Great Outdoors more accessible. Whilst entering the Spring / Summer market may seem like quite a departure for Sealskinz, it is in fact an obvious step forward for the company as […]
  • Rohan and Gift Your Gear call on outdoor community

    By SGB outdoor on 22/09/2015
    Rohan stores and Gift Your Gear are giving clothing hoarders the chance to donate their old outdoor clothes before 30th September to help their local community. Rohan is supporting Gift Your Gear, an independent nationwide initiative that provides outdoor clothing and equipment to UK community organisations, youth groups and charities working with young people in the outdoors. Anyone who wishes […]
  • Superfeet Signs Brand Ambassadors to Put Insoles to the Ultimate Test

    By SGB outdoor on 02/09/2015
    Insole company Superfeet is proud to present its top line up of ambassadors, who have been putting the brand’s premium range of performance insoles to the test.. Perfect for endurance events such as triathlons, Superfeet insoles help adapt the flat midsole of the footwear to the three-dimensional foot. The distinct Superfeet shape helps to stabilise the foot, helping to reduce […]
  • Haglöfs 19FOURTEEN: Urban products for Outdoor people

    By SGB outdoor on 01/09/2015
    19FOURTEEN is Haglöfs’ Outdoor Lifestyle concept, consisting of products for everyday use. While creating 19FOURTEEN, Haglöfs drew not only on its heritage and long tradition of craftsmanship but also on the company’s expertise in modern materials, technical function and advanced constructions. The result is a timeless collection for people who lead active lives that flow between the city and nature. […]
  • Guardiola becomes ambassador of GORE-TEX products

    By SGB outdoor on 25/08/2015
    W. L. Gore & Associates (Gore) and Pep Guardiola announced today a four-year partnership where Guardiola will globally represent the GORE-TEX brand and Gore branded apparel and footwear. The coach of football club FC Bayern München, Guardiola, is a long-time fan of the functional outdoor ingredient brand. He frequently wears GORE-TEX jackets and shoes in his daily life, be it […]
  • Bridgedale’s Woolfusion Trekker celebrates 21st birthday

    By SGB outdoor on 31/07/2015
    Bridgedale’s bestselling WoolFusion Technology sock ‘Trekker’ is celebrating its 21st birthday this year, showing that a great outdoor product really does stand the test of time. First introduced to outdoor retail back in 1994, the Trekker features Bridgedale’s unique WoolFusion Technology, which brings together Enduro Wool and technical fibres to provide balanced insulation, fast wicking moisture control and durability.  Trekker […]
  • TEKO is Winner in European OutDoor Industry Awards

    By SGB outdoor on 17/07/2015
    TEKO is delighted to announce it is a winner in the ‘Sustainable Innovations’ category at the 10th annual International OutDoor Industry Awards held in Germany this week for its new ‘REGENERATE ME’ Super Cushion multi-sport sock. TEKO’s Super Cushion sock is constructed with a microfiber which has been specially developed in conjunction with nylon regenerator Econyl and can be 100% recycled. The award recognises TEKO’s innovative approach to a circular […]
  • Craghoppers and Ordnance Survey Team Up to Produce the ‘OS Collection’

    By SGB outdoor on 14/07/2015
    OS and Craghoppers are pleased to announce a new partnership to release a range of outdoor clothing. Craghoppers and OS will work together to offer customers a range of clothing that reflects OS’s values while combining Craghoppers’ leading technologies and design delivering an active, fast and lightweight collection. The ‘OS Collection’ is designed to appeal to a broad base of […]