• inov-8 at the forefront of a graphene sports footwear revolution

    By SGB outdoor on 08/12/2017
    inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts. The British brand has teamed up with The University of Manchester to become the first-ever company to incorporate graphene into running and fitness shoes. Laboratory tests have shown that the rubber outsoles of these shoes, new to market in 2018, are stronger, […]

    By SGB outdoor on 08/09/2017
    The Altra Timp fills a gap in the brand’s trail line. With a stack height of 29mm, it’s for those who want a little less cushion than Altra’s Olympus (36mm), but more than the Lone Peak (25mm). Like all Altra trail shoes, the Timp is named for a Wasatch mountain peak where the Altra team runs for inspiration. It’s the […]
  • Introducing the Clifton 4: The latest from the award-winning HOKA ONE ONE Clifton range

    By SGB outdoor on 30/06/2017
    HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the release of their latest neutral shoe, the Clifton 4. The latest in the award-winning Clifton range, the 4 is light, cushy, and very, very fast. Designed with HOKA’s structural geometry to guide your foot through its natural running gait, the Clifton 4 features a forgiving forefoot and metarocker […]
  • On Cloudflyer built with comfort and fun in its DNA

    By SGB outdoor on 05/01/2016
    The award-winning Swiss running brand, On introduces the all-new Cloudlyer for its 2016 collection. Built for comfort and fun, the On Cloudflyer takes cushioning and stability to the next level while still retaining the lightness of a fast running shoe. Its patented CloudTec system is engineered with Zero-Gravity foam, ensuring these shoes weigh just 10 ounces. It’s ultra-light, yet incredibly stable […]
  • Sealskinz launch first ever Spring/Summer collection

    By SGB outdoor on 25/09/2015
    Sealskinz, is launching its first ever collection for Spring / Summer.  For more than 17 years, the company has been designing and manufacturing waterproof, breathable products that make the Great Outdoors more accessible. Whilst entering the Spring / Summer market may seem like quite a departure for Sealskinz, it is in fact an obvious step forward for the company as […]
  • Marco Consani Top 10 Tips for running 100-mile ultras

    By SGB outdoor on 10/07/2015
    inov-8 ambassador Marco Consani is one of the UK’s leading off-road ultra runners. Experienced in the art of racing 100 milers, last year he achieved his biggest win over the distance when running the second fastest-ever time (21:14:52) over the Lakeland 100 course, which includes 6,300m of elevation gain. Later this month Marco will defend his Lakeland 100 crown. Here […]
  • Superfeet Supports Salomon’s City Trail Tour for 3rd Year Running

    By SGB outdoor on 26/05/2015
    Superfeet, the premium insole brand, is pleased to join Salomon’s City Trail Tour for 2015. The travelling roadshow gives runners the opportunity to find the best trails in their city and explore new paths. For the duration of the Tour Superfeet will be present to provide foot health advice, prize draws and free test pairs of its premium range of […]
  • Superfeet continue partnership with Salomon

    By SGB outdoor on 05/05/2015
    Superfeet, is continuing its partnership with Salomon and is pleased to support its off road pro running team – Salomon Trail Team GB. The UK’s most successful off road running team, Salomon Trail Team GB consists of dedicated outdoor adventurers that have been picked to represent Salomon in competitive endurance events including mountain running, sky running and trail running across […]
  • Ronhill/Hilly appoint joint tech rep

    By SGB outdoor on 14/09/2011
    Running brands appoint former athlete as joint tech rep Ronhill and Hilly have appointed Laura Finucane as their first joint technical representative. Finucane is a former international athlete who will work with the sales teams of both brands by offering product training and retail support. Graham Richards, Ronhill and Hilly’s brand director, said: “I am delighted to have Laura on […]
  • Bridgedale to unveil new sock packaging

    By SGB outdoor on 09/09/2011
    Technical sock brand to unveil new packaging to increase sales and maintain quality Bridgedale is to unveil new packaging for its socks in the coming weeks designed to highlight each pair’s technical story and make repackaging easier. Bridgedale said colour coded, consumer friendly packs highlight each technical yarn story, whether WoolFusion, MerinoFusion or CoolFusion, with each delivering a different performance […]