• OutDoor 2011 – shots from the floor

    By SGB outdoor on 18/07/2011
    Check out SGB Outdoor’s exclusive photos from this year’s OutDoor in Friedrichshafen here Click here to see exclusive photos from editor David Pittman’s trip to OutDoor, held July 14-17 in Friedrichshafen, Germany. Also, make sure to read the August issue of SGB Outdoor for exclusive comment and insight from key exhibitors at the show. You can also follow SGB Outdoor […]
  • Happy ‘Independents’ Day’

    By SGB outdoor on 04/07/2011
    As well as Americans, independent retailers given reason to celebrate July 4 Today is ‘Independents’ Day 2011’, when consumers are being called upon to make the most of their local independent retailers and support diversity on the high street. Consumers are encouraged to buy at least one item from an independent retailer today (July 4) in order to ‘celebrate diversity […]
  • Hilly takes on full-time rep

    By SGB outdoor on 16/06/2011
    Addition of first full-time representative supported by strength of business in the market Technical performance sock brand Hilly has appointed Alex Wilson as its first full-time representative, covering London, the south-east and the Channel Isles. Hilly has a team of agents that represent it across the UK, of which Wilson was one. However, he has now been brought onboard on […]
  • 1000 Mile intros new accessories range

    By SGB outdoor on 10/06/2011
    Sock name launches new accessories range through second own-brand name 1000 Mile Sportswear has launched a new range of accessories onto the market through the Ultimate Performance brand. The Ultimate Performance line-up will launch with hydration bottles and belts, music carriers, hats, gloves, spikes, laces and head torches. The Ultimate Performance range is 1000 Mile Sportswear’s second own-brand range following […]
  • OIA launches procurement management service

    By SGB outdoor on 06/06/2011
    First of two initiatives run by PartnerSave now available The Outdoor Industries Association (OIA) and PartnerSave are working together on two procurement management initiatives designed to save association members thousands of pounds. The first of these, Affinity Pro, is already up and running and is designed for larger businesses. It begins with a detailed and bespoke analysis of a company’s […]
  • Mizuno removes mystery with Enigma

    By SGB outdoor on 20/05/2011
    Footwear brand unveils Wave Enigma, which it is calling its ‘latest technological masterpiece’ Mizuno has unveiled details of its new Wave Enigma running shoe, which will be available to the market from July. It said the Wave Enigma is a new neutral shoe that ‘indulges the runner with a sumptuously cushioned running sensation’. It incorporates the new Smoothride system, which […]
  • Duo add ion-mask to shoes

    By SGB outdoor on 14/04/2011
    Scott Sports protects running shoe range with nano-coating technology; Mizuno applies treatment to golf shoes Running equipment and apparel provider Scott Sports is to start using P2i’s ion-mask water repellence technology to protect its range of running shoes. From August 2011, Scott Sports will introduce ion-mask in its performance, training and trail running shoe ranges to offer ‘maximum comfort and […]
  • UK launch for thoni mara

    By SGB outdoor on 09/03/2011
    German running brand launches into the UK with 100-day, 100 per cent satisfaction guarantee German running brand thoni mara is launching into the UK with a 100-day, 100 per cent satisfaction guarantee. The sports clothing brand launched last year in its native Germany and was recognised as a finalist at the ISPO Awards shortly after. The range has been designed […]
  • Mizuno predicts big things for Wave Prophecy

    By SGB outdoor on 02/03/2011
    Mizuno to launch new top-of-the-range running shoe in April; presents ‘pinnacle of the brand’s technology and design’ Mizuno is set to launch the Wave Prophecy, its headline running shoe for spring/summer 2011 that represents ‘the very pinnacle of the brand’s technology and design’. The shoe features two full-length moulded Waves that replace a traditional moulded EVA midsole, allowing the wearer […]
  • Hi-Tec takes trail running to Infinity ‘and beyond’

    By SGB outdoor on 15/02/2011
    Outdoor and sport brand claims new running shoe will help wearers ‘go further, faster, for longer’ Hi-Tec has launched the V-Lite Infinity trail running footwear collection, which it said will help wearers ‘go further, faster, for longer’. The V-Lite Infinity range features Ion-Mask hydrophobic technology, exclusive to Hi-Tec, which has been proven to reduce water uptake by nearly 90 per […]