Supplier News

  • Therm-a-Rest Offers Full Sleep Systems for 4-Season Campers

    By SGB outdoor on 11/01/2016
    Good sleep equals a better, safer day outside. The body works overtime in cold, winter conditions, and staying warm while sleeping is essential to conserving crucial energy adventurers need during the day. Therm-a-Rest has been keeping campers warm and comfortable at night since 1971, from the summit of Mt. Rainier to the icy reaches of the North and South Pole. […]
  • BUFF launch new hat collection for 2016

    By SGB outdoor on 09/01/2016
    For 16/17 BUFF will be celebrating 25 years in the Outdoor industry, and what better way to celebrate than with the latest innovation in products and extending their successful debut hats range. Since the introduction of BUFF in 1992 they have continued to evolve and develop high-tec gear for extreme sports as well as branching out to a sports lifestyle […]
  • PrimaLoft to reveal Gold Insulation Active at ISPO

    By SGB outdoor on 16/12/2015
    PrimaLoft Inc. recently announced the expansion of their active platform with the introduction of PrimaLoft Gold Insulation Active, which provides breathable four-way stretch performance and warmth designed specifically for high-output adventures. The new platforms proprietary construction enables excess heat and moisture to escape, keeping users comfortable and dry. In addition, product designers may use a wider variety of stretch shell, […]
  • Therm-a-Rest Names Parker Copywriter to Drive Brand Voice

    By SGB outdoor on 09/12/2015
    Therm-a-Rest recently named Chris Parker as copywriter to help drive the brand’s voice as the Seattle and Irish-based manufacturer continues to expand into new categories. Parker first cut his editorial teeth at Rock & Ice magazine in Colorado, where he most recently served as online editor. He initially joined the publication as a freelancer while attending college, and came on-board as an […]
  • Superfeet Launches ‘SuperFIT’ Retailer Training Course

    By SGB outdoor on 11/11/2015
    Superfeet has launched its new bespoke retailer footwear fitting course; SuperFIT. The new training course replaces Superfeet’s previous training programs, and with courses tailored to key markets including ski & snowboard, run, hike and bike, the new program is suitable for a large variety of retailers operating in the outdoor, sports and leisure markets. SuperFIT offers hands on and practical offsite training […]
  • Sealskinz launch IAMENDURANCE campaign

    By SGB outdoor on 10/11/2015
    A new multichannel campaign from Sealskinz offers inspirational insight into some of the ordinary people out there who’ve overcome extraordinary challenges to reach their sporting potential. Asking the question: ‘What does endurance mean to you?’ through a series of dynamic films and content from athletes and ordinary fans of the great outdoors. The campaign kicks off with a short film […]
  • GORE introduce the next generation GORE WINDSTOPPER

    By SGB outdoor on 09/11/2015
    L. Gore & Associates is taking the next generation of its versatile, totally windproof and extremely breathable functional fabrics to market in autumn 2016, giving it a new name: GORE WINDSTOPPER. With the new GORE WINDSTOPPER product technologies, GORE has opened up a whole new range of possibilities. The main focus of GORE WINDSTOPPER products is total windproofness and maximum breathability. […]
  • Haglöfs win Habits sports supplier of the year award

    By SGB outdoor on 06/11/2015
    Haglöfs has been awarded The Sports Supplier of the Year by Habit, Scandinavia’s largest fashion trade magazine. The prestigious prize was awarded on last night’s Habit Fashion Awards. The award The Sports Supplier of the Year was awarded Haglöfs for ”having built a global brand in the toughest of competition climates” as well as for the brand’s design and innovation, […]
  • Keela chose Primaloft Gold for Belay and Sherpa jackets

    By SGB outdoor on 23/10/2015
    PrimaLoft Gold one of the highest performing insulations on the market for warmth, water resistance, softness and compressibility has been chosen by Keela  for  two of it’s most popular thermal jackets, the Sherpa and Belay Pro. The Sherpa combines Keela’s own Flylite t echnology with the benefits of Primaloft Gold to create a fantastically versatile, lightweight and durable performance jacket. The outer fabric […]
  • Osprey Founder Named ‘OutDoor Celebrity of the year 2015’

    By SGB outdoor on 20/07/2015
    On July 17, 2015, Messe Friedrichshafen celebrated an individual, who has made a special contribution to the outodor industry. At the OutDoor trade show Mike Pfotenhauer, founder of backpack manufacturer Osprey, was named “OutDoor Celebrity of the Year 2015”. Frank Wacker (Outdoor magazine), industry expert and presenter at the Messe Friedrichshafen award ceremony, praised Mike Pfotenhauer’s achievements. “Mike is one […]