Supplier News

  • Haglöfs win Habits sports supplier of the year award

    By SGB outdoor on 06/11/2015
    Haglöfs has been awarded The Sports Supplier of the Year by Habit, Scandinavia’s largest fashion trade magazine. The prestigious prize was awarded on last night’s Habit Fashion Awards. The award The Sports Supplier of the Year was awarded Haglöfs for ”having built a global brand in the toughest of competition climates” as well as for the brand’s design and innovation, […]
  • Keela chose Primaloft Gold for Belay and Sherpa jackets

    By SGB outdoor on 23/10/2015
    PrimaLoft Gold one of the highest performing insulations on the market for warmth, water resistance, softness and compressibility has been chosen by Keela  for  two of it’s most popular thermal jackets, the Sherpa and Belay Pro. The Sherpa combines Keela’s own Flylite t echnology with the benefits of Primaloft Gold to create a fantastically versatile, lightweight and durable performance jacket. The outer fabric […]
  • Osprey Founder Named ‘OutDoor Celebrity of the year 2015’

    By SGB outdoor on 20/07/2015
    On July 17, 2015, Messe Friedrichshafen celebrated an individual, who has made a special contribution to the outodor industry. At the OutDoor trade show Mike Pfotenhauer, founder of backpack manufacturer Osprey, was named “OutDoor Celebrity of the Year 2015”. Frank Wacker (Outdoor magazine), industry expert and presenter at the Messe Friedrichshafen award ceremony, praised Mike Pfotenhauer’s achievements. “Mike is one […]
  • TRENDYSPORTS adds Huez* to portfolio

    By SGB outdoor on 11/05/2015 has further strengthened its brand portfolio after adding London cycling brand, Huez*, to its collection. Taking its inspiration from the iconic French ascent of Alpe d’Huez – a regular fixture on the Tour de France route – the British brand uses the finest materials from Europe, USA and Japan to deliver performance and style for the fashionable commuter, competitive […]
  • Kozi Kidz launch into Cotswolds Outdoor

    By SGB outdoor on 13/09/2012
    The growth of Kozi Kidz continues as the brand launches into seven Cotswold Outdoor stores throughout the UK.  Cotswold Outdoor has recognised the need for a children’s brand within its stores which will appeal to both parents and children. Kozi Kidz is obviously delighted to be launching into Cotswolds Outdoor stores as commented by Tomas Torstensson: “We are very pleased […]
  • Bridgedale find Kindred Spirit in Antarctica

    By SGB outdoor on 29/08/2012
    Bridgedale has announced their Kindred Spirit partnership signing with polar explorer, Dixie Dansercoer Dixie is not only an explorer, but also an endurance athlete, having held records for high altitude mountain biking, windsurfing and ultramarathon running. In 2012, after four years preparation and 74 intense days on the ice Dixie broke the world record for the longest unassisted and non-motorised […]
  • New Zealand’s Icebreaker breaking ice globally on new sales enablement solution

    By SGB outdoor on 23/07/2012
    New Zealand’s merino wool apparel brand Icebreaker is equipping its global field sales team with a laptop and iPad based solution called aWorkbook for assortment planning and selling More than 80 of Icebreaker’s account managers and some distributors are using the system across 12 of the 43 countries. The project rolled out in just 4-5 weeks in early 2012. aWorkbook, […]
  • Stefan Wahlén joins Patagonia as Managing Director of Patagonia Europe

    By SGB outdoor on 22/07/2012
    Patagonia, the outdoor apparel manufacturer, has announced that Stefan Wahlén started the 1st of July as Patagonia’s new Managing Director Europe  Stefan has more then 25-years’ experience in the Sporting Goods and Textile industry and joins Patagonia from Wolsey Limited, UK-based. Wolsey, founded in 1755 is the oldest recognized menswear brand in the world. Prior to Wolsey Stefan served as […]
  • Berghaus gives leading athletes power to perform in the Dragon’s Race

    By SGB outdoor on 19/06/2012
    Berghaus has announced that it will be sponsoring two high profile competitors in this year’s Dragon’s Back Race The company is supporting Helene Whitaker, who won the original race in 1992, and Stephen Birkinshaw, a seven times winner of the KIMM/OMM.  Helene and Stephen have been working with Berghaus during recent month, helping to test and refine a new range […]
  • Keen to Open First Retail Store in Japan – Third in the World

    By SGB outdoor on 17/06/2012
    Keen has announced the opening of its first retail store in Japan on Cat Street in Harajuku (Tokyo) on Friday, June 15th  The Keen Garage Harajuku demonstrates the importance of the Japanese outdoor community to the company, while expanding Keen’s global retail presence to three stores, which include the Keen Garage U.S. store in Portland, Oregon, and its Canadian Garage […]