Coleman joins STAG

Top outdoor brand Coleman has joined STAG, the country’s premier Buying Group.”We believe that our new arrangement with STAG heralds an important step forward in underpinning our sales and distribution strategy towards the independent outdoor retailer” said Colin Curtis, the brand’s Sales and Marketing Director, commenting on the tie up. He continued, “It is no wonder, therefore, that we have turned to STAG because of their foremost position in the independent retail market.”
The collaboration between the two brands, Coleman and STAG, comes at an auspicious moment for both organisations when STAG is looking to cement its pre-eminent position in both the sports and outdoor markets with a string of high-profile signings and Coleman is looking to extend their reach across the UK with a more sustained focus on their distribution strategy towards the independents.
Ward Robertson, Managing Director of STAG, concluded: “Coleman is synonymous with high quality innovative products for the great outdoors and we, as an organisation, see scope, opportunity and potential for a brand that carries such a high level of dependability and authenticity. It is fair to say that both brands share a common philosophy in the belief that the independent retailer is the heartbeat of both our businesses.”