CORDURA® Brand and Cone Denim® Collaboration Continues with New CORDURA® S Gene® Denim

With 175 years of combined heritage, INVISTA’sCORDURA® brandand Cone Denim®have a keen understanding of the world of denim. These two brands will debut their latest collaboration at Outdoor Retailer Summer Marketin Denver (July 23-28, 2018) – CORDURA® S Gene® Denim. This new denim innovation offers an authentic look and feel with hidden performance and engineered stretch benefits.

Cone Denim’s®S Gene® innovation was originally introduced in 2007. High performance dual-core technology S Gene® yarn provides exceptional stretch and recovery. These yarns are made with two core components which optimize stretch and maximize recovery, and the dual-core is wrapped in a spun cotton covering to provide a soft cotton hand and natural appearance.

  “At Cone Denim, we continue to expand and elevate our S Gene® collection of denims to provide customers with high performing, sustainable denims that people love to wear,” said Kara Nicholas, vice president of product design + marketing at Cone Denim. “Complimented with CORDURA® brand technology, which is a well-known, well respected name for strength in garments, we are able to create an offering that embodies the best of both our worlds and honors our longstanding history together.”

CORDURA® S Gene® Denims feature high-strength nylon 6,6 filament technology and have been validated to meet the durability, performance, and quality standards required for INVISTA’s CORDURA® brand fabrics. Cone Denim offer authentic indigo and black CORDURA® S-Gene Denims in a range of weights from 10.75 to 11.75, with varying stretch 14 to 32 percent.

“Last year, in honor of CORDURA® brand’s 50thanniversary, we were excited to offer a first-of-its kind selvage denim together – but the innovation partnership certainly didn’t stop there,” said Cindy McNaull, global CORDURA® brand and marketing director. “Since then, we’ve continued to push the boundaries to bring enhanced denim solutions to the market, and the new CORDURA® S Gene® Denim collection is a testament to this shared commitment.”

This denim collection is designed for use in applications such as workwear where rugged, hardwearing durability, authenticity, and ease-of-movement are essential. To experience CONE Denim’s CORDURA® S Gene® portfolio in person, visit OR Show (Cone Denim booth #23110-SL and CORDURA® brand booth #54037-UL). Or, learn more about the collaboration at