Outdoor retailer Country Innovation has drawn on its relationship with the RSPB and bird watching community, to secure a deal to get Bridgedale’s best-selling WoolFusion® Trekker sock sold in 14 RSPB stores across the UK.
Country Innovation will handle distribution on behalf of Bridgedale for the RSPB stores, having sold Trekker in its Congresbury store for many years. Founder Maria Chilvers and her team have seen first-hand how many bird watchers, as well as outdoor enthusiasts, are fans of the iconic sock and regularly wear a pair to keep their feet warm, dry and comfortable during hours spent in the great outdoors.
Trekker, which was launched more than 20 years ago, features Bridgedale’s unique WoolFusion® Technology, bringing together Enduro Wool and technical fibres to provide balanced insulation, fast wicking moisture control, and durability.
Bridgedale’s WoolFusion® Trekker will be sold in RSPB stores, including The Lodge at its HQ in Sandy, Bedfordshire, from September 2017.
Maria Chilvers, founder of Country Innovation, commented: “I have worked closely with the RSPB for many years and know many nature fans and bird watchers who rely on Bridgedale’s famous sock during their various activities including conservation work, bird watching and walking.”
Maria continued: “I’m sure Trekker will be as successful at RSPB shops as it is in Country Innovation.”
Carolyn Dunn, Sales and Marketing Manager at Bridgedale, commented: “I’d like to thank Maria and the Country Innovation team for their commitment to getting Trekker stocked in RSPB stores, as well as handling the distribution. At Bridgedale we strive to give those who enjoy and care about the outdoors and nature, comfort and protection in their natural environment – the great outdoors!”
Bridgedale Outdoor Ltd, based in Newtownards near Belfast, has more than 100 years of heritage in knitting excellence. Bridgedale is a global leader in manufacturing technical outdoor socks for: walking; hiking; mountaineering; running; skiing and leisure. With unique Fusion technologies at its core, Bridgedale will keep you warm, dry and comfortable mile after mile.