Swedish sportswear manufacturer CRAFT will continue to sponsor the FIS Tour de Ski and will further intensify its brand exposure at all FIS Cross-Country World Cup events
CRAFT and the international Ski Federation (FIS) have collaborated for many years and the new agreement represents an expansion of the current partnership.
The increased cooperation will provide CRAFT with first-rate exposure at all FIS Cross-Country World Cup events as well as expanded exposure at the FIS Tour de Ski performance by CRAFT Sportswear.
“Cross-country skiing is stronger than ever and the partnership with FIS, together with collaboration with the Swedish, Finnish and Polish national cross-country skiing teams, allows us to strengthen our position as the world-leading manufacturer of cross-country ski clothing,” says Magnus Mansson (pictured), CEO at CRAFT. “It provides us with great opportunities to expose our brand on all key markets”.