Craghoppers and Discovery Adventures make their mark at Debenhams


A fantastic new Craghoppers and Discovery Adventures space will be bringing adventure to Debenhams’ customers in its flagship Oxford Street, London store from Friday 29th September.

Design and build agency, Equinox created the exclusive space which will showcase the new range of Discovery Adventures graphic tees and hoodies. The range has been jointly designed by leading travel brand, Craghoppers and household name Discovery Adventures. The space will provide customers with an exclusive first look at the range, which will be available in full from Spring 2018.

Designed to appeal to both younger and older audiences, there are styles and graphics to suit most lifestyles and adventures – whether you’re travelling to an exciting new location, or simply enjoying the world of adventure opened up by Discovery Adventures in the comfort of your own home!

The pop-up store was specially designed for the leading British retailer and was created with Discovery Adventures fans firmly in mind. The area pays homage to the channels many fantastic programmes and stars as well as its unrivalled spirit of adventure and escapism.

Situated on the first floor, the store will be open from 9.30am-10pm. The first 100 customers to visit will receive an exclusive tote bag free with their purchases.