Travel and outdoor brand Craghoppers has launched its latest campaign for Spring/Summer 2015 – #mycraghoppers. The campaign, which showcases Craghoppers’ travels and adventures, as well as the incredible achievements of its brand ambassadors, encourages Craghoppers’ customers to share their own wonderful experiences to win a jungle adventure for two to Sri Lanka with Craghoppers Adventure Worldwide.
The #mycraghoppers competition aims to capture the personal ‘high point’ of its customers when out exploring the world, whether it’s an obstacle they have overcome or that feeling of stepping back and appreciating the wonder and majesty of the world.
Entrants simply submit a photo of their own adventures via Twitter or Instagram using the hashtag #mycraghoppers, through the Craghoppers gallery or via The Telegraph before midnight on 31st July 2015. One lucky entrant will then go on to win a fabulous 12 day holiday for two to Sri Lanka, which includes outdoor adventures such as white-water rafting and a jeep safari.
As part of the #mycraghoppers campaign, Craghoppers has partnered with The Telegraph to highlight the peak achievements of seven of its brand ambassadors, who are world pioneering adventurers who will be sharing their own high points via an online and print series in The Telegraph that will run over the coming weeks.
Featured brand ambassadors include extreme sports professionals and outdoor experts such as survival specialist and long-time Craghoppers partner Bear Grylls, lifestyle photographer Woods Wheatcroft, travel photographer Faruk Akbas, off-road biker Tamsin Jones, photographer Peter McBride, award-winning evolutionary biologist Freek Vonk and socio-ecologist Vincent Walsh.
The Telegraph has created a dedicated website landing page which encompasses information on the competition, links to the brand ambassador stories, as well as the #mycraghoppers competition picture gallery.