Dare2b – AW09

“We’ve never had such a good response for a range than the one we’ve received for our Autumn/Winter 09 collection. It may still be early days but we can’t help but predict a successful season ahead when we see staff and customers alike trying on product and getting excited about everything they see.

“We’ve stuck to the winning formula of four distinct ranges for men, women and kids: Freeride, Freestyle, Ski Sport and Race. Each one very different, each one unique, but all pushed forward for 09 to ensure that even our most classic pieces don’t look outdated or tired.

“The real clever trick to the range is the care and attention paid to our colour stories. Jackets can be toned up or down with our extensive range of snow pant colours in subtle darks or eye popping brights, with most of our jackets coming with three snowpant options. Accessories also play a key role in the merchandising story and our biggest range to date complements the kit perfectly, so no struggles to find a match. If only life was this easy!”