Denton appointed as OIA chief exec

Outdoor veteran to take on chief executive role from September

The Outdoor Industries Association (OIA) has appointed Andrew Denton as its new chief executive.

Denton will takeover from Louise Ramsay in September, who is taking a sideways step to become communications director as part of OIA’s new-look executive structure. Both positions are part-time.

OIA said  Denton brings 27 years of industry experience to the job having worked in the outdoor sector since 1984, starting his career in outdoor education and then moving on to a series of senior management and ownership roles in major businesses such as Rohan, Mountain Equipment, Sprayway, The Peaco Group and the Outdoor Sports Company (OSC). 

A keen outdoor activist, Denton is also an accomplished mountaineer, mountain biker, ski mountaineer and triathlete. He is a member of the Alpine Club and has undertaken numerous expeditions.

Denton said: “I am enormously grateful and proud to be offered this role within the OIA.  I have spent my whole life outdoors; backpacking and camping as a child, working in outdoor education and instruction, then having the good fortune to make my living with some wonderful outdoor brands. 

“Through all that time I have retained a passion for the mountains and wild places so to have this opportunity at the OIA, to help us all grow participation and business in the outdoors across the UK, it’s my dream job.  I am genuinely delighted and looking forward to the challenge.”

OIA chair Corry Taylor said: “Once we made the decision to restructure the OIA’s executive team, it was essential that we appointed a chief executive with the ability to get on with the job at hand immediately. 

“We received some very high calibre applications, but Andrew was particularly impressive.  He outlined his clear understanding of the kind of chief executive that the association now needs, and he also demonstrated very effectively that he is the person who can offer that leadership.  Everyone in the interview panel was very pleased to be able to offer Andrew the job and we look forward to working with him soon.”